promotion

The allocation of monetary resources to sales promotion is determined by the promotional strategy of the firm. In most cases, first the total amount of money for promotion is determined then it is budgeted for different activities. Before deciding the money allocated to sales promotion, the...

• Increase sales volume • Introduce a new product • Reducing selling costs • Offset competitive promotions • Improve working habits • Develop new prospect lists etc.

SALES FORCE PROMOTION Sales promotion directed towards the sales people is referred to as sales force promotions. These schemes are intended to motivate sales people to put in more efforts to increase sales, increase distribution, promote new or seasonal products, sell more deals to resellers...

Sales Promotion of Leisure Marketing The entertainment organisations also need to think about the sales promotion measures to promote the business. A temporary incentive to the sales personnel as well as to the users of services helps in boosting the sale. It is in this context that we make...

Word-of-mouth Promotion of Leisure Marketing The audience satisfied with the quality of entertainment program communicate their positive or negative feelings to their friends and relatives that they are satisfied with your services, they advocate in your favour and a positive remark helps in...

Promotion Mix Like other organisations, the entertainment organisations are also required to engineer a sound base for the generation of profits which makes a strong advocacy in favour of effective promotional measures. Of course, they need quality entertainment programmes to satisfy the...

The main advantage of this tool is that it has a very Strong consumer response Such discounts offer immediate value and strong consumer response. The Flexibility and convenience of implementation is another advantage. Price offers are extremely flexible in the sense that the producer has...

Titan watches Objective: make the high end product seen cheaper. Branded watches are a high value product. Titan watches are expensive compared to many other branded watches available. Hence in case a sales promotion offer like some rupees off is available on the watch, the consumer finds...

 Colgate fresh energy ice blue gel (Colgate India) 50 gm pack, Rs. 5.50 off on normal price, now available at Rs. 12.50 only. Price discounts are communicated through POP advertising, window displays, sales people, advertising in newspapers, magazines and TV ads. Determining the quantum of...

Tools of Sales Promotion The following tools of sales promotion are used for all the three heads instrumental in promoting the hotel business. 1. Brochure: It is a device to stimulate customers and motivate them to visit a hotel and avail of the benefits offered by the management of the...

PROMOTION MIX For successful marketing, it is only not sufficient that we concentrate on the quality of services but it is also impact generating that we promote our business in such a way that our prospects come to know about the quality to be offered to them as hotel customers- This focuses...

Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. • Price discrimination Producers can introduce price discrimination through the use of sales...

There are a number of reasons that are favourable to the growth of sales promotion: • Increasing Competition The air of change is gaining momentum after the introduction of economic liberalisation.Due to increase in competition, companies are finding it increasingly difficult to compete on...

Advertising Sales Promotions By using a variety of persuasive appeals, it offers reasons to buy a product or service. Besides giving reasons in the form of different appeals, they offer incentive to the consumers to buy the product or service now. Appeals are emotional or functional in...

1. Communication: they gain attention and usually provide information that may lead the customer to the product. 2. Incentive: they incorporate some concession, inducement, or contribution that gives value to the consumer. 3. Invitation: they include a distinct invitation to engage in the...

“Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other...

WHAT IS SALES PROMOTION? Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. Sales promotion offers a direct inducement to act by providing extra worth over and above...

It includes various techniques that induce a desired response on the part of target customers and intermediaries. Sales Promotional Techniques used by Diligent Media for DNA – • DNA is distributing merchandise such as pens, notepads, caps, T-shirts to the employees, DNA-guide to the...

RETAIL PROMOTION: Is broadly defined as any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm. Advertising, P.R., personal selling and sales promotion are the 4 elements of promotion. Steps in planning a promotion strategy...

A Central Sector Capital Subsidy scheme (Investment Promotion Scheme) launched by the Government of India in collaboration with NABARD for development of privately owned non-forest wastelands in the country is under implementation since 1998. Of the 40 schemes covering about 1500 ha...