mix

RECOMMENDATIONS FOR FROOTI ON THE BASIS OF MARKETING MIX PRODUCT Frooti in Others Flavours: 1. As per our survey, 77% of the respondents want Frooti in flavours other than mango and green mango like Orange Pineapple and Grape. 2. Now, the most striking fact is that Frooti is available in...

MARKETING MIX Marketing decisions generally fall into the following four controllable categories:- 1. Product 2. Price 3. Place (distribution) 4. Promotion The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden...

Process Mix. It is more important to do what is strategically right than what is immediately profitable - Philip Kotler In case of insurance sector, the process mix includes the various interactions that take place between the insurance agent and the customer in the process of selling the...

Promotion Mix. The best advertising is done by a satisfied customer - Philip Kotler ‘Promotion’ is a descriptive term for the mix of communication activities, which a service organization carries out in order to influence the public on whom their sales depend. It is an element in an...

Place Mix. Today you have to run faster to stay in the same place - Philip Kotler Place mix can be defined as the “Physical distribution i.e. the delivery of goods/ services at the right time at the right place to the customers.” Place decisions involve building relationships with the...

Price Mix. Sell value not Price - Philip Kotler Price is one element in the marketing mix that produces revenue; all the other elements produce costs. Prices are easiest marketing mix elements to adjust; product features, channels and even promotion take more time. Price also...

Product Mix. The best way to get and keep customers is to constantly figure out how to give them more for less. - Philip Kotler. A product mix is the set of all products and items that a particular seller offers for sale. In case of insurance sector, the product mix comprises of Life and...

PROMOTION Component from Marketing Mix - Amul It should adopt a proper mix of appropriate advertising tools. New advertising campaign should be developed to initiate the consumer learning process and retain the consumer attention. As discussed earlier it should pursue a distinct brand image...

PLACE component from the Marketing Mix Amul should improve the distribution channel, as the Amul pizzas are available at all the retail stores (even if it is not Amul distributor for other product categories), and this leads to a big question mark over hygiene and reliability. Another...

Marketing Mix Strategy Many marketers have been guilty of neglecting their brands in favour of short termed profits solutions – extensive couponing, pricing discounts and so on which weakened their product’s value among consumers. As a result we have focused on ways to integrate marketing...

McGUIRES’ PERSUASION MATRIX Advertising is persuasive communication designed to create behavioral or attitudinal changes, usually culminating in the form of a purchase. When changing attitudes through advertising, there are many factors to consider. One must choose a source that is...

Marketing mix is a set of controllable marketing variables that the firm plans to produce the response it wants in the target market.” “Marketing mix is an optimum combination of all marketing components which facilitates realization of company’s objectives.” “Marketing mix is a set of...

Tourism Products: 1. Accommodation • Hotels • Motels • Boatels • Flotels 2. Destination • Natural Scenes • Historic Excellence • Artificial Beauties • Social Cultural Excellence 3. Transportation • Infrastructural i. Airways ii. Railways iii. Roadways iv. Waterways • Local i. Local...

hey friends, here is an Example of Marketing Mix Strategy: the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements: • The product could be any of these three behaviors: getting an annual mammogram, seeing a physician each...

Social marketing makes use of commercial marketing theories, tools & techniques to social issues. It applies a customer-oriented approach.The planning process takes ‘consumer focus’ into account by addressing the elements of the marketing mix. This refers to decisions about: The conception of a...

Hi Friends, Please find a good Presentation on Marketing Mix. Regards, Prakash 9820229710

hi folks, here is the ppt on product mix

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bank service marketing mix and Product life sycle