mix

Marketing Mix of ebay : eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com...

4P’s of marketing mix As more and more products become standardized, organizations are bundling services with their products because they have realized that in this fiercely competitive world, they can differentiate their offerings with the help of the services. No marketer can afford to offer...

People Mix Technologies, no doubt, play an important role in improving the quality of goods or services produced and generated by an organisation but ultimately it is the quality of human resources that plays a decisive role. It is right to mention that with the help of sophisticated...

Place Mix In the making of marketing decisions, we find place mix an important decision making area. This draws our attention on the two important problems, first the process of offering the services and second the selection of an appropriate place for the entertainment organisations. The...

Price Mix In the formulation of marketing mix, the pricing decisions are found significant. If the users of the services come to view the open-air theatres, dance or music centres, cricket-show, car-racing or horse-racing, they are mentally prepared to pay high prices for the services. But...

Promotion Mix Like other organisations, the entertainment organisations are also required to engineer a sound base for the generation of profits which makes a strong advocacy in favour of effective promotional measures. Of course, they need quality entertainment programmes to satisfy the...

In the entertainment services, the products are entertainment programmes made available to the viewers. The entertainment organisations offer different types of services to the different categories of users. The different categories of organisations are Picture Palaces, Open-airTheatres, TV...

PLACE MIX It is only not sufficient that we have a product mix of world class; it is not only significant that we promise the best, it is much more impact-generating that we bridge over the gap between the services-promised and service offered. The hotels and hotel companies have been found...

PRICE MIX Like other organisations, the hotels and hotel companies also need to make pricing decisions. It is in this context that we go through the problem of pricing in the hotel industry.The existence and prosperity of hotels and hotel companies are substantially influenced by the quality...

PROMOTION MIX For successful marketing, it is only not sufficient that we concentrate on the quality of services but it is also impact generating that we promote our business in such a way that our prospects come to know about the quality to be offered to them as hotel customers- This focuses...

PRODUCT MIX In any organisation, we find product the focal point. The hotel services also require a fair combination of core and peripheral services. It is right to mention that in almost all the hotels of same category by and large the core services are found identical and therefore the...

The term marketing mix is the combination of what market offers and studies which help in identifying the actual point where marketing action can be taken to improve the acceptability of hotel product and stimulate demand. A modern hotel is a major establishment, a sophisticated job manned by...

hello friends..i hope this will help you while making project on extended p's of service marketing :SugarwareZ-036:

Diligent Media has put up a state – of – the – art printing press in the Vashi area (Mahape) of Navi Mumbai. DISTRIBUTION CHANNEL OF DNA – Firstly the newspaper will be printed at Mahape Printing Press; Delivery Vans would collect the papers from press and would go...

The marketing mix in direct marketing mode, by and large, remains the same except for the communication programme and customer service, which have acquired new meaning. For example, if the marketer guarantees delivery of the product within a defined time frame, also promises to take it back in...

A retail firm must identify the characteristics, needs and attitudes of consumers and then devise an appropriate target market plan. It must consider the demographics, lifestyles, consumer profiles, shopping attitudes, decision making process of its target market. Comprises of 4 aspects: ...

A retailer’s ability to devise & apply a sound retail strategy depends on how well that firm identifies & understands its customers, & forms its retail strategy mix to appeal to them. Thus, in this section, I shall briefly look at 1. Retail Target Markets 2. The Retail Strategy Mix...

The firm has to choose a combination of formal & non-formal media in the rural context. The possibilities are enlisted below: 1. T.V.: It has the potential to become the primary medium for rural communication, 77% of the villages in India receive T. V. transmission & 27% of all rural people...

Price in Marketing Mix for Rural Marketing 1. PRICING FOR QUALITY CONSCIOUS CUSTOMERS: These customers are basically concerned with functional benefits and value-for-money. If a marketer wants to develop an effective pricing strategy for these customers he must know whether the price quality...

MARKETING MIX Marketers have essentially four variables to use when crafting a marketing strategy and writing a marketing plan. They are price, promotion, product and distribution (also called placement). They are referred to as the four P's. A marketing mix is a combining of these...