factors

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    DEMOGRAPHIC / BEHAVIORAL FACTORS

    o Growing concept of nuclear families than the joint families necessitating need for housing units as well as other items of consumer durables. o Increased number of dual income families resulting in higher income and savings. o Increased demand for dwelling units due to gradual shift of...
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    MACRO-ECONOMIC FACTORS IN RETAIL INDUSTRY

    o Shift in the pattern of GDP from hitherto agriculture and manufacturing sectors to services sector with increase per capita income especially that of the younger generation. [India's industrial sector accounted for about 21.8% of GDP, where as the services sector accounted for around 56.1 of...
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    FACTORS CONTRIBUTING TO THE GROWTH OF DIRECT MARKETING IN INDIA

    In the international market direct marketing has evolved through the catalogue route. It was the catalogue marketer of the 1930s who set the pace, but it took direct marketing several decades to reach its present-day multimedia, interactive modes status. In India, direct marketing was launched...
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    FACTORS INFLUENCING SALES OF HANDSETS

    Features: It plays major role in sale on any handset.Today people are more attracted towards the features of handset and are ready to spend huge amount of money on buying a handset having huge numbers of features. Price:Price also plays a major role.Companies need to place there products in...
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    FACTORS INFLUENCING DEMANDS/PURCHASING OF HANDSETS

    A consumer, making a purchase decision will be affected by the following three factors: 1. Personal . 2. Psychological . 3. Social . Personal. These factors were varing from person to person. Demographic Factors. Sex, Race, Age etc. played major role in buying handsets for individual use...
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    Factors contributing to the growth of rural marketing:

    Factors contributing to the growth of rural marketing: 1. New Employment Opportunities: The income from new employment and rural development efforts launched in the rural areas has increased the purchasing power among the rural people. Self employment policy with the assistance from the bank...
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    Factors to be looked at while doing a swap

    Though swaps can be used in the above conditions effectively, corporates need to look at a few factors before deciding to swap. The estimated net exposure They need to estimate the net exposure that they are likely to have in the future. Projecting the growth in exports/ imports, taking...
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    Success factors in Telecommunication

    Success Factors It is very important for any company or service provider to stay in the market for a long period otherwise it will be out of the market and suffer a lot. To taste the success, companies have to perform well continuously and make their customers happy all the time by proper CRM...
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    Factors in Corporate governance

    Factors in Corporate governance Transparency in decision making Accountability which follows from transparency because responsibility could be fixed easily for actions taken or not taken Accountability is for safeguarding the interests of the stakeholders and the investors in the organization
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    Factors behind the Origin of Corporate Governance

    Factors behind the Origin of Corporate Governance In the era of globalization, foreign investors have become very careful about investing their money. Kumar Mangalam Birla Committee Report appointed by SEBI has formulated some guidelines. Increasing active rate of investigative reporting...
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    MAIN FACTORS INFLUENCING CONSUMER BEHAVIOUR

    The main factors that influence buying behaviour are as follows 1. Economic factors: Price Income Distribution of income Competition with substitutes Utility Consumer preferences 2. Social factors: Culture Attitude of society Social values Life style Personality Size of...
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    Factors Responsible for Cadbury Success

    Factors Responsible for Cadbury Success 1. Extensive distribution network Cadbury’s brands are available in over a million outlets across the country. The distribution network directly covers almost the entire urban population. The company has invested significantly in building such an...
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    FACTORS INFLUENCING CONSUMER BEHAVIOUR

    FACTORS INFLUENCING CONSUMER BEHAVIOUR 1. Cultural factor Subculture People with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial Groups, and geographic areas. The HSBC bank in Canada, web site in Mandarin and...
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    Factors responsible for the Changes in Financial services

    Factors responsible for the Changes in Financial services Globalization of Indian Economy has made the whole economy open, which has more multinational player in the era of the financial services? This has resulted in to the emergence of the global investment in financial sector...
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    FACTORS INFLUENCING SALES OF TWO WHEELERS

    FACTORS INFLUENCING SALES OF TWO WHEELERS Features: It plays major role in sale on any bikes. Today people are more attracted towards the features of bikes and are ready to spend huge amount of money on buying a handset having huge numbers of features. E.g. Hero Honda karizma Price:-...
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    FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR AS REGARDS BIKE'S

    FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR A consumer, making a purchase decision will be affected by the following three factors: 1. Personal Factors 2. Psychological Factors 3. Social Factors Personal Factors These factors were varying from person to person. Demographic...
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    Factors Pushing Demand of Food Bazaar

    1. The changing socio-economic scenario in the country Driven by the demands of increasingly cash rich and time poor consumers, the demand for convenient and ready prepared food is sky rocketing! With over 10 million households having over a lakh plus income who do not mind paying for...
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    Success factors for job rotation

    Success factors for job rotation: Doesn’t work if you mix high risk jobs with low risk jobs Doesn’t work well if your team has very difficult physical capabilities Doesn’t work well for reintroduction of injured workers Doesn’t work well if jobs are too similar Needs a good overall...
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    Factors of Good Followership

    Factors of Good Follower ship It is said that to be a good leader it is necessary to be a good follower. We must therefore, understand and appreciate the factors of good followership to be able to be both as good team members as well as good leaders. These are analyzed in the following...
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    Factors That Influence Team Motivation

    Factors That Influence Team Motivation I. Purpose At the top of almost everyone's list is a clear purpose, focus, or mission. But further, for long-term motivation, it must be a purpose or mission that they find aligns with their personal wants and needs. One can be asked to participate on...
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