factors

Hi Friends, Attaching a research paper on 'Factors affecting commodity prices in India - Sugar'

Where Sales Objectives are appropriate: 1. A major objective of most sales promotion programs is to generate short term increase in sale. 2. Direct-response advertising is one type of advertising that evaluate its effectiveness on the basis of sales. 3. When sales or special events are...

Factors affecting the client-agency relationship: 1. Chemistry - between client and agency staffs. If there is proper understanding between them the relationship will be smooth. If ego clashes occur the relationship will be stormy 2. Communication - constant, open, honest communication is...

Factors influencing logo design Format There are three common formats for a logo: • Image & Type -- Includes a literal or symbolic graphic with the company name positioned close to but separate from the graphic. • Type-based -- A specific font in a specific color is used for the...

PERSONAL FACTORS A buyer1s decision is also influenced by personal characteristics, notably the life cycle stage, occupation, economic, circumstances, lifestyle and personality and self-concept. The lifecycle of a person begins with die child birth, shift to dependent infancy...

SOCIAL FACTORS References group Consumers accept information provided by their peer groups on the quality, performance, style, etc. These groups influence the person's attitude, expose them to new behaviors and' life style, and create a pressure on the individual. Family Most consumers belong...

A buyer's purchase decisions are highly influenced by buyer's culture, social, personal, psychological factors. CULTURAL FACTORS Culture represents an overall social heritage, a distinctive form of environment or adaptation by a whole society of people, it includes a set of learned beliefs...

Cocoa bean prices: Domestic as well as international prices of key raw material - cocoa have significant impact on margins. Excise duties : Changes in excise levied on malt and chocolate influences end product prices and thereby volume growth as well as margins. Changes in custom duties and...

The model above shows the various factors that affect a celebrity endorsed brand while viewed by a consumer in the media (both TV and print). The central idea being the impact on brand. The three major parts to a brand being shown are: - • The Product • Advertisement • The celebrity...

Diverse portfolio to capture the market Kodak has a wide product portfolio, which includes films for amateur and professional photographers, photographic paper and chemicals, photo-finishing services, medical/Xray films, graphic arts and microfilming equipment. Kodak is one of the largest...

R. Madhavan endorsing Pepsi in southern India or Sachin Tendulkar endorsing in India are few examples of how celebrities are chosen to reach out to target audiences for brands in regional markets.

There are four major factors in leadership: Follower Different people require different styles of leadership. A person who lacks motivation requires a different approach than one with a high degree of motivation. You must know your people! The fundamental starting point is having a good...

The major factors influencing job satisfaction are presented below: SUPERVISION To a worker, Supervision is equally a strong contributor to the job satisfaction as well as to the job dissatisfaction. The feelings of workers towards his supervisors are usually similar to his feeling towards the...

Critical Success factors in E-Marketing Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the E-Marketer has to keep in mind.  Attracting the Right Customer is the first crucial step. Rising digital penetration would mean that...

Brand Awareness refers to the strength of a brand’s presence in the consumer’s mind. Awareness is measured according to the different ways in which consumers remember a brand, ranging from recognition to recall to top of the mind. Some of the major factors affecting brand awareness are:- •...

Comparison of Insurance with other Similar Factors Insurance and Gambling compared: Insurance is often erroneously confused with gambling . There are two important differences between them .First , gambling creates a new speculative risk ,while insurance is a technique for handling an already...

Forward differentials are relatively but are not constant and therefore, vary from time to time. The following factors affect forward differentials: 1) Supply and demand for the currency for a settlement date. If for a currency for a particular settlement date, there are more buyers than...

In a free market, it is the demand and supply of the currency which should determine the exchange rates but demand and supply is the dependent on many factors, which are ultimately the cause of the exchange rate fluctuation, some times wild. The volatility of exchange rates cannot be traced to...

Factors favoring growth of two wheeler industries: Government policy impact on petrol prices: Petrol prices determine the running cost of two/three wheelers expressed in Rupees per kilometer. Petrol prices are the highest in India as GOI subsidizes only kerosene and diesel. But with the recent...

The following are the 2 important factors affecting Recruitment:- 1) INTERNAL FACTORS • Recruiting policy • Temporary and part-time employees • Recruitment of local citizens • Engagement of the company in HRP • Company’s size • Cost of...