Factors affecting the client-agency relationship

sunandaC

New member
Factors affecting the client-agency relationship:

1. Chemistry - between client and agency staffs. If there is proper understanding between them the relationship will be smooth. If ego clashes occur the relationship will be stormy

2. Communication - constant, open, honest communication is vital for success.

3. Conduct - what everyone in the relationship does - both the work process and the work

4. Product. Changes: Many a time unannounced changes in product lead to major shift in the strategy which might lead to friction.

5. Personnel: In change in Personnel on either side can lead to change in the relationship equation.

6. Competitive situation: Change in competitive situation demand more involvement on both side professionals.

7. Working Environment on side will influence the relationship
 
Best Practices For Building Client Relations

1) Be patient in building new relationships.

2) Get to know their industry and company.

3) Go the extra mile.

4) Treat every client as your most important one.

5) Respond promptly.
 
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