direct

THE BENEFITS OF DIRECT MARKETING Direct marketing benefits customers in many ways. Home shopping is fun, convenient, and hassle-free. It saves time and introduces consumers to a larger selection of merchandise. They can do comparative shopping by browsing through mail catalogs and on-line...

The marketing mix in direct marketing mode, by and large, remains the same except for the communication programme and customer service, which have acquired new meaning. For example, if the marketer guarantees delivery of the product within a defined time frame, also promises to take it back in...

Direct marketing, as practiced by professionally managed firms is a four-step process: 1. Identifying prospects 2. Establishing contact 3. Booking the order 4. Maintaining contacts to develop a mutually beneficial, long-term business relationship. Identifying prospects and segmenting them...

The growth of direct marketing in India can be attributed to environmental complexities and the concept of bargaining power. Customer life styles have changed especially in metros and large cities. Today’s customer looks for convenience in shopping and getting the product or service delivered...

Direct Marketing is an interactive mode of marketing through which the marketer reaches out to his target market at any location. . An analysis of this definition brings out three key elements, namely: 1) It is an interactive system in the sense that there is a two-way communication between the...

If a person is a Citibank, Visa or Master card holder, living in a metro or class one town, by now he would probably be accustomed to receive some unexpected mail inviting him to a launch function of a new product, a live demonstration of a gadget, an exhibition of designer jewellery or a music...

Domino’s Pizza entered the Indian market only post 1996. But in less than five years they have been able to redefine the paradigms in food business and service sector. The success of Domino’s is attributed to: a) Clearly defined and communicated service delivery standards. b) Effective...

:- At the time of bank nationalization, it was clearly conceded that the commercial banks did not have the necessary experience or the personnel to deal with the farmers directly. While the co-operative had been specializing in rural credit since the beginning of the century. Even then the...

FDI plays an important role in telecom sector as well as an economy as a whole. Earlier, there were very few public players like BSNL, MTNL and VSNL in this sector but as the time progressed and competition increased, the private players like Airtel, Reliance, Tata, Vodafone and Idea came into...

Direct Taxes Taxes on Corporate Income Companies residents in India are taxed on their worldwide income arising from all sources in accordance with the provisions of the Income Tax Act. Non-resident corporations are essentially taxed on the income earned from a business connection in India or...

It is a valuable tool for effective CRM. Since a captive database has been put into place it can easily lend itself to direct marketing initiatives. As the primary fields captured are the contact address a program through mail is easiest to accomplish. Brand awareness mailers, new launch...

Direct mailing In Europe, USA and Japan a significant purchases are made through direct mail. In these system manufacturers, distributors or marketer mails the catalogue to the consumers giving certain basic details about the product, its price and mode of payment preferred by the seller. Some...

Role of Direct or Indirect experience Attitudes are formed as a result of direct contact with the object. Products that fail to perform as expected can easily lead to negative attitudes. Sometimes, even in absence of actual experience with an object one can form attitude. For example, many...

DIRECT SELLING  Agents: The agents are selected and recruited by the development officer of the insurance company. These agents inform the customers about the various insurance policies offered by the company and convince them to buy these policies.  Financial Advisors: The financial...

How we plan to create an awareness of our brand (advertising and direct marketing). Argus is a premier brand targeted to a niche audience. We will look briefly at the various advertising strategies that Argus shall undertake in order to create awareness in the minds of the public. The...

DIRECT OR FINANCIAL INCENTIVES Direct Incentives includes the basic salary or wage that the individual is entitled to for his job, overtime-work and holiday premium, bonuses based on performance, profit sharing and opportunities to purchase stock options etc. I] Wage Incentives: The term...

1. Sustaining a high level of investment - Since the underdeveloped countries want to industrialized themselves within a short period of time, it becomes necessary to raise the level of investment substantially. This requires, in turn, a high level of savings. However, because of general...

Foreign direct investment Foreign investment can take two forms: foreign equity investors can simply buy a stake in an enterprise or take a direct interest in its management. The first, indirect form of investment is called foreign portfolio investment. Foreign direct investment (FDI)...

Characteristics of Direct and Indirect Interviews Direct interviewing involves asking questions such that the respondent is aware of the underlying purpose of the survey. Most marketing surveys are relatively direct. That is, although the name of the sponsoring firm is frequently kept...

METHODS OF OBSERVATION Observational studies can be classified on five bases: 1. Whether the situation in which the observation is made is natural or contrived 2. Whether the observation is obtrusive or unobtrusive. 3. Whether the observation is structured or unstructured 4. Whether the...