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    Competencies of Direct Marketing

    Competencies of Direct Marketing Direct marketers seeks to persuade people to buy products or services, like other forms of promotion. Virtually, all of direct marketing’s special competencies derive from the fact that the communications are directed at specific individuals and not at mass...
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    WHY DIRECT MARKETING?

    WHY DIRECT MARKETING? The environment has become more complex. Bargaining power of the consumer has increased. Market has become more competitive. Cost of marketing a product has increased. The retail shelf cost at outlets in major cities is costly. Advertising budgets are high. Less...
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    Basic Reasons for the Growth of Direct Marketing

    Changing Market Place: Growth of delivery systems and media fragmentation. Affordable computing power & growth of databases (databases used for future purpose of marketing). Changing Role of Direct Marketing & Business focus: Building & maintaining customer relationship Increasing...
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    Defining Direct Marketing & the Importance of Direct Marketing

    Direct marketing is a system of marketing by which organizations directly communicate with the target customer/s to generate a response or transaction. This response may take the form of an inquiry, a purchase or even a vote. “Direct Marketing is the total of activities by which the seller in...
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    Foreign Direct Investment

    Introduction: In any country, investment from individuals and institutions from other countries forms an important part of International Finance. Such investment can be carried out in two ways – by portfolio investment (acquisition of securities) or by direct investment (creation of productive...
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    DIRECT MARKETING CASE-STUDY

    Direct Mktg. Case study DIRECT MARKETING CASE-STUDY: The four steps that has to be performed are: 1) Product Offering 2) Lead Generation 3) Database Development 4) Methodology/ Channels Used. First and foremost, define the Target Audience w.r.t. Demographics, Psychographics, SEC 1)...
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    Foreign Direct Investment

    what is FDI? FDI- Foreign Direct Investment was participation of one county in other country for long period say more tan 2years.
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    The Disguise of Direct Selling

    The element of the MLM "income opportunity" is the claim of profit from retail sales by MLM sales representatives to consumers. The retail sales opportunity is the basis for the industry's claim that it is a form of "direct selling." Additionally, the retail sales potential is held up as a...
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    Direct Mail

    Direct mailings can be as small as 2 and as large as 2 million. Getting attention with something tangible is still a very effective sales tool. Email can create buzz with its ease of sneezing to thousands of a storyteller’s closest buddies, but a tangible flier, poster, ticket, invitation or...
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    project on Advantages and Disadvantages of Direct Tax

    this is a project on direct and indirect taxes and their advantages and disadvantages which may help you.
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    Foreign Direct Investment

    Foreign Direct Investment FDI or Foreign Direct Investment refers to the investment of foreign currency and other valuable resources by Multinationals into the host country. FDI allows the host country to earn valuable foreign exchange that can be used for future imports or to pay off existing...
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    FOREIGN DIRECT INVESTMENT

    DEFINITION OF FOREIGN DIRECT INVESTMENT FDI is the process whereby residents of one country (the home country) acquire ownership of assets for the purpose of controlling the production, distribution and other activities of a firm in another country (the host country). The World Investment...
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    INTRODUCTON TO FOREIGN DIRECT INVESTMENT

    FDI is seen as a means to supplement domestic investment for achieving a higher level of economic growth and development. FDI benefits domestic industry as well as the Indian consumers by providing opportunities for technological up-gradation, access to global managerial skills and practices...
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    Direct Effects of Consumer Demand for Computer and Video Games

    The direct effects of the demand for computer and video games are sales, employment, and wages in the sectors of the economy that produce, transport, and sell game software and complementary hard-ware. These sectors are information, transportation, and trade, with nearly all of the direct...
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    LIMITATION OF FOREIGN DIRECT INVESTMENT.

    LIMITATION OF FOREIGN DIRECT INVESTMENT. Foreign direct investment is not free from limitations. Developing countries like India has very little choice when it comes to opening the different sectors of the economy to foreign investment. A case in point is the opening up of the consumer...
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    ADVANTAGES OF FOREIGN DIRECT INVESTMENT

    Private foreign investment plays an important role in the economic development of the recipient countries. 1. Private foreign investment goes directly into capital formation and thus it constitutes a net addition to investible resources in the recipient country. Thus it helps in pushing up...
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    POLICY ON FOREIGN DIRECT INVESTMENT (FDI)

    POLICY ON FOREIGN DIRECT INVESTMENT (FDI) 1. Sectors prohibited for FDI I. RETAIL TRADING (EXCEPT SINGLE BRAND PRODUCT RETAILING II. ATOMIC ENERGY III. LOTTERY BUSINESS IV. GAMBLING AND BETTING 2. All Activities/ Sectors would require prior Government approval for FDI in the following...
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    COMPENDIUM ON FOREIGN DIRECT INVESTMENT POLICY

    AN OVERVIEW The Government of India has recently undertaken a comprehensive review of the FDI policy and associated procedures. As a result, a number of rationalization measures have been undertaken which, inter alia include, dispensing with the need of multiple approvals from Government and/or...
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    INTRODUCTON TO FOREIGN DIRECT INVESTMENT

    INTRODUCTON TO FOREIGN DIRECT INVESTMENT Foreign Direct Investment (FDI) is the outcome of the mutual interest of multinational firms and hosts countries. FDI is generally defined as a form of long term international capital movement, made for the purpose of productive activity and accompanied...
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    Legal issues and best practice in direct marketing

    If you are gathering, storing or using information about customers, potential customers or suppliers, you must comply with the Data Protection Act 1998. You must: • have permission to hold third-party information • store information securely • check whether you need to register with the...
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