direct

Hello guys, If India is poorly governed, the reason is that we have designed our system of governance for protecting, if not encouraging, corruption. The PPSC case only highlighted how a constitutional body which was designed to ensure that there was fairness and probity in selection to public...

FDI is allowed up to 26% in insurance sector.

hey uploading MBA 4th Semester Question Paper - DIRECT TAX PLANNING-II 2006. thnx

Structure of Indian Navy Sailors Direct Entry Recruitment Exam The recruitment of the candidates for the Sailors post in Navy is mainly on the basis of a written test and Physical Fitness Test. Those who pass the Physical test are invited for the written test. In the written test the questions...

Life Insurance Corporation of India (LIC) is wholly owned by the Government of India and the corporation came into existence in the year 1956 on the 1st of September with its headquarters in the city of Mumbai. Recruitment by LIC: LIC of India is planning to engage Direct Sales Executives for...

Should direct taxation be abolished? The poorer sections of society currently believe themselves disproportionately burdened by taxes, in comparison to the rich, who are stigmatised as living off those worse off than themselves. Whether this has any basis in fact, the governments needs to act...

is a revision in the existing direct taxation policy of india has to be revamped

Statistics: Public Company Incorporated: 1986 as Bow Flex of America, Inc. Employees: 398 Sales: $363.9 million (2001) Stock Exchanges: NASDAQ Ticker Symbol: DFXI NAIC: 339999 All Other Miscellaneous Manufacturing Company Perspectives: Direct Focus, Inc. is a leading marketing company for...

Do you believe that the legalization of marijuana will, in turn, lead to the legalization of other illegal substances such as cocaine, ecstasy, heroine, LSD, etc.? Is there a direct correlation?

Following are the question papers on Principles and Practice of Direct Marketing

The Role of Direct Marketing in the IMC Program Advertising & Marketing IMC considers all sources of brand or company contact that a customer/prospect has with a product/service. It is a way to coordinate and manage the marketing communications program to ensure that they give customers a...

Types of Direct Marketing Direct marketing can be applied to all three key business sectors: • Business to consumers • Business to intermediaries • Business to business Approaches to Direct Marketing Stand-Alone Direct Marketing This could be regarded as the “ultimate" Direct...

Elements of Direct Marketing Program Establish your market objective: Estimate the size of the market. There are two ways of doing it- (i) increased conception of existing users (ii) increased conception of the market. Evaluate the market place: (i) Business...

Principles of Direct Marketing There are eight key principles of direct marketing & they are as follows: Planning your marketing activity: All direct marketing should form part of a controlled marketing strategy, which has been produced as a result of market and competitor analysis and in...

Sale of products/Services Lead Generation- People who respond to DM or are interested. Lead Qualification- A prospect Establishing & Maintaining Customer Relations. SUSPECTS PROSPECTS CUSTOMERS CLIENTS ADVOCATES Direct Marketing- Direct contact with...

Limitations of Direct Marketing Acquisition of data of individual customers may be difficult – Direct marketing is effective only when all information about the individual customer is available. It may be difficult to acquire this data, as people would be reluctant to part with personal...

Direct Marketing Disadvantages Image Factors- Direct marketing suffers from poor image factors. Direct mail is often treated as junk mail. Direct-response ads on TV are often low-budget ads for low-priced products. This contributes to the image that something less than the best products are...

Direct Marketing Advantages Selective Reach- DM reaches a large number of people, reduces waste coverage, and targets consumers with the highest potential. Segmentation Capabilities- Direct marketers maintain lists of recent product purchasers, car buyers, property buyers, bank-card holders...

Decision Variables in Direct Marketing For Direct Marketing, the following variables are associated with making program decisions: 1. Offer 2. Creative 3. Media 4. Timing/sequencing 5. Customer service Offer: The ‘Offer’ is the complete proposition made to a prospective customer by the...

Benefits of Direct marketing Home shopping- hassle free & fun, convenient. Saves time. Introduces a customer to a large variety of products at a time. Comparative shopping is possible by browsing through mail order catalogues & online shopping. Can order goods for ourselves & others also...