brand

Logos – A Powerful Tool For Brand Building The use of logos as trademarks goes back to early 13th century. Goldsmiths’ marks, paper makers’ watermarks were among the first logos used in this way as trademarks. Today, trademarks provide an easy method for recognizing a particular product. Even...

Out of the total number of the respondents surveyed about 53 of them are Male consumers and about 47 of them are Female consumers. The total number of surveyed consumers constitutes the sample size of 100 in which 47 of the consumers belong to the group 15-30 years, then 36 are in the age group...

It was in the course of shooting for Koi... Mil Gaya that I learnt how important it is to tie up with different brands to maximise returns. Rakesh Roshan The Indian film industry is expected to be...

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter...

The novelty of a celebrity endorsement gets diluted if he does too many advertisements. This may be termed as commoditization of celebrities, who are willing to endorse its logo emblazoned on his bat. But now Tendulkar endorses a Boost brand and the novelty of the Tendulkar-Sunfeast...

Sainsbury’s encountered a problem with Catheina Zeta Jones, whom the company used for it receipe advertisement, when she was caught shopping in Tesco. A similar case happened with Britney Spears who endorsed one cola brand and was repeatedly caught drinking another brand of cola on tape.

Rejuvenating a stagnant brand: With the objective of infusing fresh life into the stagnant Chyawnprash category and staving off the competition from various brand , Dabur India roped in Bachchan for an estimated project of 8 crore.

More often talked about is the extreme usage of a celebrity called 'lazy advertising', that is inadequate content masked by usage of a celebrity15 . A good example is the use of Boris Becker by Siyaram and Steve Waugh by ANP Sanmar. Also as said earlier, associating with a star, in itself does...

Approval of a brand by a star fosters a sense of trust for that brand among the target audience. This is especially true in case of new product11. Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the advertisement and the brand more...

To understand how consumers associate celebrities to brands is well documented by a research study by Anderson (1976); Collins & Loftus (1975); Rumelhart, Hinton & McClelland (1986). In their study, associative learning principles were based on a conception of memory as a network consisting of...

The model above shows the various factors that affect a celebrity endorsed brand while viewed by a consumer in the media (both TV and print). The central idea being the impact on brand. The three major parts to a brand being shown are: - • The Product • Advertisement • The celebrity...

Brand's tangible aspects like package and other elements like price are also key elements. Nirma's price & transparent package, Yellow colour of the detergent powder, symbolize 'Down to Earth' personality of Nirma. Smell package of Medimix and Mysore Sandal (including soap shape) gives...

Indian celebrity can connect foreign brand with the Indian consumer with great effect. S. Kumar's has Big ' B' is brand Ambassador for Reid & Taylor, as it will enable them to Indianise the brand personality.,Shahrukh Khan the Bollywood superstar is brand ambassador for Tag Heuer. The core...

Personality of the brand and celebrity should complement each other. Reliable celebrity ensures instant awareness, acceptability and positive attitude towards the brand, which is precursor to buying. Use of Cheeranjevi, Big' B' King Khan in publication ads, to salvage the brand image of...

'Nokia' one the world's most valuable brand has distinct personality. The slogans.' We call this human technology', 'only Nokia human technology enables you to get more out of life' and 'connecting people' emphasize human side of technology, thereby resulting in brand personality of trusted...

Brand : Adjective Liril : freshness & Lime Lux : Beauty,softness Dove : Softness Bisleri...

Human beings have a personality, which is essentially a summation of traits. Brand personality can be defined in several ways, with emphasis on emotion, human and tangible aspects of the brand. It can also be defined as sum of the tangible and intangible aspects of the brand. Even for...

A Brand Ambassador would be one who is not only a spokesperson for the brand or is just appearing as a testimonial for the brand's benefits. He/she is an integral part of the brand persona and helps to build an emotional, which goes beyond just appearing on TV commercials. He takes up the...

One of the strongest platforms to discuss this is through NGOs. Various celebrities endorse NGOs and social causes since they believe in the social message that they need to convey to the audience. One of the most successful campaigns has been executed by PETA in which celebrities...

The brands has become such a major part of our lives.....tht we evn wanted to wear undergarments of foreign brands. Youngsters are becoming more nd more brand conscious. Could u list out sum popular brands among youngsters?