brand

Solution manual on Advertising and Integrated Brand Promotion by OGuinn

plz help me out with this one....

hii... i hav to make a project on any brand giving its media plan,pr,ect etc...hw can i download a project frm this site...iz showing that i shd hav more than 1 post to download somethn...

hey guys dis is marketing project..hope its helpful

How to Improve Public Relation for critical brand

"Brand equity relates to the fact that different outcomes result from the marketing of a product or service because of its brand name or some other brand element that if that same product or service did not have that brand identification." It represents the marketing effects uniquely...

brands notes for MBA students, so get it from this link

According to me endorsing celebrities for advertising is not a good idea. Although they are the stars in their own disciplines, making them a part of commercials is not healthy. Celebrities in India a highly venerated and "fanified", so bringing them to ads creates a wrong perception of their...

The taste of Indian consumers are changing day by day. Some judge the product by its price and some, by the Brands. The price fluctuations in a brand can create different effects in the minds of consumers. So do you think the customers are becoming brand conscious or price conscious?

Things to be considered in brand segmentation knoledge about the market young segmentation attitude segmentation

The entire exercise of brand building turns into a façade if the product is not identified with the attributes it set out to do so at the time of the launch. Keeping this in mind, the CNN-IBN team has put down a team of journalists that can easily turn into Brand Ambassadors of the channel...

CNN IBN Brand Extension Brand extensions are a result of constant innovation, experimentation and good business stratagem. After CNN-IBN came into existence on December 17 last year, the first thing they did was to hit the web. The web as a medium was never exploited before by any of the news...

CNN IBN Brand Identity As mentioned earlier, CNN-IBN is a co-branding venture between CNN Worldwide, a part of the TIME Warner conglomerate and IBN a joint-venture between TV18 and GBN. Before and after the launch, there were a lot of questions raised about the dual identity of the channel and...

The core of any brand building activity for a news media organization and in particular a television channel would be the mix of the right audience they could cater to and the right market segments they could venture into. Adding to the earlier taught, the exercise would be incomplete if the...

Market awareness and perceptions of brand can rise and fall quickly in a changing market. The first step is to obtain a systematic understanding of the shape of market perception of brand through survey research. Typical Brand Awareness Research questions include:  Which single company comes...

The health of a brand is measured by its brand equity. Brands with high equity can command and sustain price premiums and are more successful with line extensions and new category entries. Brand Health research allows companies to set competitive brand strategies and provides brand with a Brand...

Brand Loyalty research explore the relationship among brand trust, brand affect, and brand performance outcomes (market share and relative price) with an emphasis on understanding the linking role played by brand loyalty. Brand Loyalty research generate both statistical and qualitative data —...

For existing brands or existing competition of new brands, respondents mind would already have brand associations. In such cases, the evaluation should include the following questions:  Ascertain the current state of affairs, without exposing the respondents to the new concepts  Expose...

A Brand name research is important for any brand throughout its lifecycle. It involves personal interviews in which some basic concept statements may be exposed to respondents along with the name. then the respondent are asked to recall the name after having read the same. This indicates the...

BRAND AMBASSADOR CAMPAIGN MANAGEMENT PARADISE always keeps its vision to revolutionize management education. For seven years we have kept up the trend of coming up with innovative, contemporary and relevant management studies’ facilitation, Management Paradise has now come up with theMANAGEMENT...