advertising

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    Study on Insurance Products: Promotional Mix

    Description Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor., Personal selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation., Sales promotion...
  2. B

    Strategy on Advertising and Promotion

    Description Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. ADVERTISING & PROMOTIONAL...
  3. B

    MBA Comparative Study on Effectiveness of Advertising on different Social Networking

    Description A social network is a social structure made up of a set of social actors and a complex set of the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities.[1] The study of these structures uses social...
  4. B

    Assignment on Global Marketing Challenges

    Description Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives". CHALLENGES IN GLOBAL MARKETING Abstract: Globalization is no longer an abstraction...
  5. B

    Promotional Strategies for Advertising

    Description A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising. ADVERTISING & PROMOTIONAL STRATEGIES...
  6. B

    Advertising Project for MBA

    Description Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action ABSTRACT The project report titled “A STUDY ON ADVERTISERS’...
  7. W

    Online vs Traditional Marketing

    The Online Marketing & Advertising is booming at a fast rate. Every Brand wants to have an Online Presence & spend on Online Media. However, the Traditional form of Marketing & Advertising is still preferred by the majority. According to you which one is more important today & why? Given an...
  8. A

    Working on a Real-life Advertising Project

    It’s an exciting opportunity to work with one of India’s leading advertising agencies, R.K.Swamy BBDO. New York based BBDO worldwide, often regarded as the world’s largest network of advertising agencies, is the parent body of R.K.Swamy BBDO. Besides advertising, the Kolkata unit of the company...
  9. A

    Washroom Advertising - Have the Marketers gone too far??

    With the "Innovation" being the necessity of the era, one wont be surprised to see the Marketers entering the washrooms!! I feel washroom advertising is a very effective way to promote your brand. In fact, this is where a lot of smart advertisers spend their pennies these days & there are...
  10. I

    Washroom Advertising - Have the Marketers gone too far??

    With the "Innovation" being the necessity of the era, one wont be surprised to see the Marketers entering the washrooms!! I feel washroom advertising is a very effective way to promote your brand. In fact, this is where a lot of smart advertisers spend their pennies these days & there are...
  11. C

    Marsh Supermarkets, Inc.: Retail - Company Profile & SWOT Report

    Description companyprofilesandconferences.com glad to promote "Marsh Supermarkets, Inc.: Retail - Company Profile & SWOT Report" This report is a crucial resource for industry executives and anyone looking to access key information about "Marsh Supermarkets, Inc." Marsh Supermarkets, Inc...
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    Advertising???

    Considering the fact that there are so many media touch points of advertising (internet , TV, radio, print, etc.) which one do you feel is the best for promoting fine-dine restaurant in a metro city?
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    Mobile Advertising 2011-2016: Industry Outlook Report

    Description Bharat Book introduces a report " Mobile Advertising 2011-2016 " Our report reveals how their roles, relationships and strategies fit into this complex ecosystem. qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd...
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    Top 1000 Advertising Agents (Global)

    Description Bharat Book introduces a report " Top 1000 Advertising Agents (Global) " These individual analyses highlight a company’s strengths and weaknesses instantly. qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjk...
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    Top 1000 Advertising Agents (European)

    Description Bharat Book introduces a report " Top 1000 Advertising Agents (European) " These individual analyses highlight a company’s strengths and weaknesses instantly. qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd...
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    Online and Offline Classifieds Market in India 2012

    Description Bharatbook.com has this impressive report " Online and Offline Classifieds Market in India 2012 " The section will clarify the various categories of classifieds and provide the readers. qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd...
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    2012 U.S. Display Advertising Industry-Industry & Market Report

    Description Bharatbook from its exhaustive collection has come out with a report " 2012 U.S. Display Advertising Industry-Industry & Market Report " which gives an overview, Demand, Supply Trends and industry analysis reports. 2012 U.S. Display Advertising Industry-Industry & Market Report...
  18. S

    Advertising

    Advertising in China: product branding and beyond Wen-Ling Liu Introduction The growth of international business, combined with an increase in the amount of advertising activity around the world, underscores the importance of understanding advertising effectiveness in international markets. In...
  19. S

    Advertising

    Description Advertising_in Advertising in China: product branding and beyond Wen-Ling Liu Introduction The growth of international business, combined with an increase in the amount of advertising activity around the world, underscores the importance of understanding advertising effectiveness...
  20. I

    FEST at XAVIERS!

    Hi guys! I was searching through videos on Youtube and I found this: Their fest is called MADMA...being organized by the Advertising and Marketing batch... If any of you are interested in the fest, Check this out: creativity and madness - madma 2012 - YouTube
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