abhishreshthaa
Abhijeet S
Introduction :
-Financial market
-Investment banking
-Corporate finance business
-Transaction banking
-Retail & wealth management
-Clinton Global Initiative (CGI)
-Triple Bottom Line Investing (TBLI)
-Tallberg Forum.
Brand Vision and Commitment
VISION:
Brand Pillars
The YES BANK brand is being built around 5 Key Brand Pillars
Key*Achievements
ACHIEVEMENTS:
STRENGTHS:*
Products and Services
Infrastructure Banking Unit (IBU):
Structured & Project Finance Unit (SP&F):
The SP&F unit offers structured and project finance expertise to non-infrastructure clients. And its include:
Securitization
Structured liability product
Debt syndication
Leverage finance
Asset and Tax based structure
Financial Restructuring Unit (FRU):
This Unit provides specialized advisory services on financial restructuring.
They offer their clients expert advice and creative product solutions to overcome balance sheet and financing constraints.
They assist financial distressed companies.
The Yes Bank offers a package of value added services, known as the Yes Touch.
It includes International Debit Cards, 24 Hour ATM Access, Internet Banking, Mobile Banking, Payment - Online Brokerage and Online Travel Booking.
Marketing Strategies
- YES BANK is an outcome of the professional entrepreneurship of its founder, Rana Kapoor and is highly competent top management team.
- A high quality, customer centric, service driven, private
- Indian Bank.
- Fructified into a “full service” commercial Bank
-Financial market
-Investment banking
-Corporate finance business
-Transaction banking
-Retail & wealth management
- A key strength and differentiating feature- knowledge driven approach.
- Has vision to champion ‘Responsible Banking’ in India
- Adds long term value to society
- Engaged with global thought leadership forums
-Clinton Global Initiative (CGI)
-Triple Bottom Line Investing (TBLI)
-Tallberg Forum.
- The first Indian Bank to become a signatory with the United Nations Environment Programme (Financial Initiative).
Brand Vision and Commitment
- YES BANK is pursuing a Brand strategy to build one of the finest financial brands in India
- Bank’s fundamental goal is to be a highly service-oriented Financial Institution
- Provide an unprecedented Delightful Banking Experience to all its customers.
VISION:
- To be WORLD’s BEST QUALITY BANK.
- To be long term partner with all stakeholders.
- To provide Delightful Banking Experience.
- To be a solid and trusted financial trust mark.
Brand Pillars
The YES BANK brand is being built around 5 Key Brand Pillars
- Growth
- Trust
- Knowledge Driven Human Capital
- Technology
- Transparency & Responsible Banking
Key*Achievements
ACHIEVEMENTS:
- ‘Greenfield’*private*sector*bank.
- NPAs*at*phenomenal*level*of*Zero.*
- Ranked**2*among*New*Private*Sector*Banks.
- Ranked*1*on*key parameter*of Growth among*64*Banks*in*India.
STRENGTHS:*
- It*has*clean*asset*portfolio.*
- Has*strong*fee*income*profile.
Products and Services
Infrastructure Banking Unit (IBU):
- They provides a full range of advisory and credit linked products to their clients.
- They assist their clients to obtain the funding for projects and also offer end to end advisory services.
Structured & Project Finance Unit (SP&F):
The SP&F unit offers structured and project finance expertise to non-infrastructure clients. And its include:
Securitization
Structured liability product
Debt syndication
Leverage finance
Asset and Tax based structure
Financial Restructuring Unit (FRU):
This Unit provides specialized advisory services on financial restructuring.
They offer their clients expert advice and creative product solutions to overcome balance sheet and financing constraints.
They assist financial distressed companies.
The Yes Bank offers a package of value added services, known as the Yes Touch.
It includes International Debit Cards, 24 Hour ATM Access, Internet Banking, Mobile Banking, Payment - Online Brokerage and Online Travel Booking.
Marketing Strategies
- At Yes Bank a Chief Marketing officer , functions as an ambassador
- Distributed 10000 money plants as part of it's advertisement campaign
- Engaged Triton Communications and Alok Nanda & Co for developing its advertising campaign.*
- Plans to tie up with corporates, telecom companies and FMCG companies to reach out to the rural areas