abhishreshthaa
Abhijeet S
TITAN
Titan is the world’s sixth largest, integrated manufacturer brand for watches
Commencing production in 1986-87, the Company is today the leader in the Watch & Jewellery businesses in India
First & largest player in the branded jewellery segment (Tanishq)
>60% share of the organised watch market
Over 75 million watches sold across 30 countries, cumulatively
Four Manufacturing Facilities
Main Watch & Jewellery plants in Hosur near Bangalore (India’s Silicon Valley)
Watch assembly plants at Dehradun and Himachal Pradesh ECB plant in Goa. Fifth assembly plant coming up in Roorkee
Investment of US$130 million in a 450,000 sq.ft. state-of-the-art facility
Owned by Tata:25% and TIDCO:27.88%
Professionally managed by the TATA group & an independent Board
The watch market & industry in India
India is an under-penetrated market for watches – only 27 % of Indians own a watch
Total estimated market as of 2006 Volume ~ 36 mn units & Value: Rs 2400 Crores (USD 533 Mn)
Vast proportion of the Indian market is below Rs 500 ~ 68% (85% by volume)
Market has been split into: Low end, Mass market, Mid market, Premium
FASTRACK
* *Titan Industries is making itself fashionably stronger by expanding its category offerings and by launching new brands.
The company recently increased its personal accessories space with a countrywide launch of its eyewear brand.
Fastrack to strengthen its timewear segment, a move defined necessary to take Titan ahead from mere need-based to a fashion-determined accessory brand.
Started in 1999-2000 by marketing under the Fastrack brand
Targeted the youth segment.
With Age group of 14-35 yr. (Mainly targeted towards teenagers & collegians).
There are over 350 designs available for youth within range of Rs 500 To 2995.
Titan Fastrack seeks to bring in a new dimension to the Indian watch market
With this addition to the Titan portfolio, young consumers can now turn to fulfill their fashion needs.
ADVERTISING STRATEGY
The whole advertising is covered by media such as Hoarding, POP, Television Ads, Newspaper, Magazines.
As the advertising campagine is carried on through different manners the young generation is attracted toward the brand.
The key role is being done by Television Advertisment.
There is no brand ambasadour for fastrack watches
Titan is the world’s sixth largest, integrated manufacturer brand for watches
Commencing production in 1986-87, the Company is today the leader in the Watch & Jewellery businesses in India
First & largest player in the branded jewellery segment (Tanishq)
>60% share of the organised watch market
Over 75 million watches sold across 30 countries, cumulatively
Four Manufacturing Facilities
Main Watch & Jewellery plants in Hosur near Bangalore (India’s Silicon Valley)
Watch assembly plants at Dehradun and Himachal Pradesh ECB plant in Goa. Fifth assembly plant coming up in Roorkee
Investment of US$130 million in a 450,000 sq.ft. state-of-the-art facility
Owned by Tata:25% and TIDCO:27.88%
Professionally managed by the TATA group & an independent Board
The watch market & industry in India
India is an under-penetrated market for watches – only 27 % of Indians own a watch
Total estimated market as of 2006 Volume ~ 36 mn units & Value: Rs 2400 Crores (USD 533 Mn)
Vast proportion of the Indian market is below Rs 500 ~ 68% (85% by volume)
Market has been split into: Low end, Mass market, Mid market, Premium
FASTRACK
* *Titan Industries is making itself fashionably stronger by expanding its category offerings and by launching new brands.
The company recently increased its personal accessories space with a countrywide launch of its eyewear brand.
Fastrack to strengthen its timewear segment, a move defined necessary to take Titan ahead from mere need-based to a fashion-determined accessory brand.
Started in 1999-2000 by marketing under the Fastrack brand
Targeted the youth segment.
With Age group of 14-35 yr. (Mainly targeted towards teenagers & collegians).
There are over 350 designs available for youth within range of Rs 500 To 2995.
Titan Fastrack seeks to bring in a new dimension to the Indian watch market
With this addition to the Titan portfolio, young consumers can now turn to fulfill their fashion needs.
ADVERTISING STRATEGY
The whole advertising is covered by media such as Hoarding, POP, Television Ads, Newspaper, Magazines.
As the advertising campagine is carried on through different manners the young generation is attracted toward the brand.
The key role is being done by Television Advertisment.
There is no brand ambasadour for fastrack watches