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Wegmans Food Markets, Inc. is a family-owned U.S. regional supermarket chain with more than 75 stores spread across the mid-Atlantic region, in New York, Pennsylvania, New Jersey, Virginia, Maryland and in 2011, Massachusetts. Founded in 1916 in Rochester, New York, Wegmans has appeared on Fortune's annual "100 Best Companies to Work For" list since its inception in 1998, and has ranked among the top 10 for eight consecutive years. Food Network recognized it with its award for Best Grocery Store in 2007, and Consumer Reports ranked it the top large grocery chain in the United States in 2009.


* Strong brand & loyal shoppers
* Excellent customer service
* Operating margins 2x the average of most publicly owned supermarkets
* Supply chain efficiency
* Considered best-in-class amongst retailers
* Innovation, open to new ideas
* Great quality in food, perishables
* Variety, selection of products
* Employee benefits, compensation, work satisfaction
* Unique and entertaining shopping experience


* Very large grocery stores - not most efficient shopping experience
* High prices on prepared foods
* Diluted - not a lot of stores
* Private ownership restricts capital raise for faster store expansion


* Store growth
* Growth in higher margin categories
* Expand services - culinary schools, healthcare, others
* Private label growth to enhance brand & margins


[*] Competition from two fronts: high-end (Whole Foods) and price competitive (Wal-Mart)
[*] Giant Landover (Ahold) remodeling stores
[*] Inability to absorb price increases due to smaller scale vs. national competitors
[*] Economic downturn affecting core shoppers' wallets


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Objective of Swot analysis

1) Get to know about brand more

2) Find out the weakness and eliminate it

3) Understand users
Well, If you are an employee you only need to have mywegmansconnect login account. Wegmans uses a portal name mywegmansconnect where employees need to login daily at Wegmans which lets anyone working at Wegmans to know about SWOT analysis and all about Wegmans.