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SWOT ANALYSIS ON Spanx, Inc : Spanx, Inc. is a U.S. company that mainly manufactures footless pantyhose and other undergarments for women, particularly "body shaping" undergarments and bodysuit shapewear intended to give the wearer a slim and shapely appearance. They have been endorsed by celebrities like Oprah Winfrey and Miranda Lambert.[1]
About 5.4 million Spanx power panties have been sold since the year 2000, and the global retail sales for Spanx products exceeded $750 million for 2008.[2]
Company founder Sara Blakely received the Ernst & Young Entrepreneur of the Year Award in 2002, and appeared on Fox's 2004 reality television show titled The Rebel Billionaire: Branson's Quest for the Best. She has also appeared on the second season of American Inventor as a panel judge. She is a member of the Atlanta chapter of Entrepreneurs' Organization.
Strengths
* Cost advantage
* High R&D
* Innovation
* Loyal customers
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
Weaknesses
* Bad communication
* Low R&D
* Non innovative
* Risk management
Opportunities
* dsfsdfAsset leverage
* Emerging markets and expansion abroad
* Innovation
* Online
* Takeovers
Threats
* Competition
* Cheaper technology
* Exchange rate fluctuations
* Price wars
* WTO sanctions
About 5.4 million Spanx power panties have been sold since the year 2000, and the global retail sales for Spanx products exceeded $750 million for 2008.[2]
Company founder Sara Blakely received the Ernst & Young Entrepreneur of the Year Award in 2002, and appeared on Fox's 2004 reality television show titled The Rebel Billionaire: Branson's Quest for the Best. She has also appeared on the second season of American Inventor as a panel judge. She is a member of the Atlanta chapter of Entrepreneurs' Organization.
Strengths
* Cost advantage
* High R&D
* Innovation
* Loyal customers
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
Weaknesses
* Bad communication
* Low R&D
* Non innovative
* Risk management
Opportunities
* dsfsdfAsset leverage
* Emerging markets and expansion abroad
* Innovation
* Online
* Takeovers
Threats
* Competition
* Cheaper technology
* Exchange rate fluctuations
* Price wars
* WTO sanctions
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