abhishreshthaa
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SWOT ANALYSIS ON Rockwell Collins : Rockwell Collins, Inc. (NYSE: COL) is a large United States-based international company headquartered in Cedar Rapids, Iowa, primarily providing aviation and information technology systems, solutions, and services to governmental agencies and aircraft manufacturers.
Arthur Collins founded Collins Radio Company in 1933 in Cedar Rapids, Iowa for the purpose of designing and producing both shortwave radio equipment and equipment for the burgeoning AM Broadcast industry. As the Collins reputation for fine quality and uncompromised construction grew, Collins was solicited by the military, the scientific community and by the larger AM radio stations for special equipment. The company captured worldwide attention when Collins supplied the equipment to establish a communications link with the South Pole expedition of Rear Admiral Richard Byrd in 1933.
Strengths
* Cost advantage
* Innovation
* Market share leadership
* Strong financial position
* Supply chain
Weaknesses
* Diseconomies to scale
* Not diversified
* Weak real estate
Opportunities
* Asset leverage
* Emerging markets and expansion abroad
* Innovation
Threats
* Competition
* Cheaper technology
* Economic slowdown
* Exchange rate fluctuations
* Price wars
Arthur Collins founded Collins Radio Company in 1933 in Cedar Rapids, Iowa for the purpose of designing and producing both shortwave radio equipment and equipment for the burgeoning AM Broadcast industry. As the Collins reputation for fine quality and uncompromised construction grew, Collins was solicited by the military, the scientific community and by the larger AM radio stations for special equipment. The company captured worldwide attention when Collins supplied the equipment to establish a communications link with the South Pole expedition of Rear Admiral Richard Byrd in 1933.
Strengths
* Cost advantage
* Innovation
* Market share leadership
* Strong financial position
* Supply chain
Weaknesses
* Diseconomies to scale
* Not diversified
* Weak real estate
Opportunities
* Asset leverage
* Emerging markets and expansion abroad
* Innovation
Threats
* Competition
* Cheaper technology
* Economic slowdown
* Exchange rate fluctuations
* Price wars
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