abhishreshthaa
Abhijeet S
The Ritz-Carlton is a brand of luxury hotels and resorts with 74 properties located in major cities and resorts in 23 countries worldwide.[1] It also has major service training operations in its Ritz-Carlton Learning Institute and Ritz-Carlton Leadership Center, created by Ritz-Carlton executive (emeritus) Leonardo Inghilleri,[2] where nearly 50,000[3] executives from other companies worldwide have been trained in the Ritz-Carlton principles of service.
The name Ritz-Carlton dates back to the Hôtel Ritz Paris and the Carlton Hotel in London, both operated by the legendary hotelier César Ritz. Loosely related hotels bearing the Ritz name began to appear in North America, including the Ritz-Carlton Montreal in 1912 and the Ritz-Carlton Boston in 1927. The Ritz-Carlton Boston was an immediate success, and became an enduring paragon of high society. In 1983, after two ownership transitions, the expansion of the Boston operation into a worldwide chain of Ritz-Carlton hotels began, headed by hotelier Horst Schulze and developer William B. Johnson.
The Ritz-Carlton Hotel Company LLC is now a wholly-owned subsidiary of Marriott International. The Ritz-Carlton Hotel Company currently has 32,000 employees. The Ritz-Carlton headquarters are found in Chevy Chase, Maryland, a community along the border of Washington, D.C.. COO is Simon Cooper who is also President of Marriott International and President of The Ritz-Carlton Hotel Company is Herve Humler.
Strength
• Ritz Carlton is one of the luxury hotel chains in the world.
• It has 71 owned locations and operating in 23 countries.
• It also has major service training operations in its Ritz-Carlton Learning Institute and Ritz-Carlton Leadership Center, where nearly 50,000 executives from different companies worldwide have been trained in the Ritz-Carlton principles of service.
• It has 32,000 well trained employees base.
• Providing Quality service to customers
• In-depth shared database of customers for record keeping and other important touch points.
• Subsidiary of well known Marriot International group.
• Highest hotel in the world
• It is the only company to win two Malcolm Baldrige National Quality Awards (1992 and 1999).
• In an independent survey, 99% of customer said that they are satisfied with the hotel service and 80% are extremely satisfied.
• An employee can spend $2000 to resolve the complaint of customer.
Weaknesses
• High employees’ turnover rate.
• Suicide bombing back 17 July 2009 raise security concern in customer s mind.
Opportunities
• Open new hotels in untapped countries.
• Asian market has potential.
• Improve and promote the security arrangements of hotel.
• Social responsibility
• Sponsor events
Threats
• Rates of hotel are high.
• Facing tough competition from major competitors Four Seasons Hotels Inc, The Hong Kong and Shanghai Hotels, Limited and Starwood Hotels & Resorts Worldwide, Inc.
• Recession may impact the revenues and profit.
• New entrants with new innovative ideas are attracting people.
• Security threats due to terrorism.
The name Ritz-Carlton dates back to the Hôtel Ritz Paris and the Carlton Hotel in London, both operated by the legendary hotelier César Ritz. Loosely related hotels bearing the Ritz name began to appear in North America, including the Ritz-Carlton Montreal in 1912 and the Ritz-Carlton Boston in 1927. The Ritz-Carlton Boston was an immediate success, and became an enduring paragon of high society. In 1983, after two ownership transitions, the expansion of the Boston operation into a worldwide chain of Ritz-Carlton hotels began, headed by hotelier Horst Schulze and developer William B. Johnson.
The Ritz-Carlton Hotel Company LLC is now a wholly-owned subsidiary of Marriott International. The Ritz-Carlton Hotel Company currently has 32,000 employees. The Ritz-Carlton headquarters are found in Chevy Chase, Maryland, a community along the border of Washington, D.C.. COO is Simon Cooper who is also President of Marriott International and President of The Ritz-Carlton Hotel Company is Herve Humler.
Strength
• Ritz Carlton is one of the luxury hotel chains in the world.
• It has 71 owned locations and operating in 23 countries.
• It also has major service training operations in its Ritz-Carlton Learning Institute and Ritz-Carlton Leadership Center, where nearly 50,000 executives from different companies worldwide have been trained in the Ritz-Carlton principles of service.
• It has 32,000 well trained employees base.
• Providing Quality service to customers
• In-depth shared database of customers for record keeping and other important touch points.
• Subsidiary of well known Marriot International group.
• Highest hotel in the world
• It is the only company to win two Malcolm Baldrige National Quality Awards (1992 and 1999).
• In an independent survey, 99% of customer said that they are satisfied with the hotel service and 80% are extremely satisfied.
• An employee can spend $2000 to resolve the complaint of customer.
Weaknesses
• High employees’ turnover rate.
• Suicide bombing back 17 July 2009 raise security concern in customer s mind.
Opportunities
• Open new hotels in untapped countries.
• Asian market has potential.
• Improve and promote the security arrangements of hotel.
• Social responsibility
• Sponsor events
Threats
• Rates of hotel are high.
• Facing tough competition from major competitors Four Seasons Hotels Inc, The Hong Kong and Shanghai Hotels, Limited and Starwood Hotels & Resorts Worldwide, Inc.
• Recession may impact the revenues and profit.
• New entrants with new innovative ideas are attracting people.
• Security threats due to terrorism.