SWOT ANALYSIS ON NBC Universal

[abhishreshthaa]

NBC Universal, Inc. is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates two American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks.

NBC Universal was formed in May 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment.[5][6] General Electric (GE) owns 80% of NBC Universal with the remaining 20% owned by Vivendi.[7] The logo of NBC Universal is a combination of the NBC peacock logo and the Universal Studios globe and text. On December 3, 2009, GE and US cable TV operator Comcast announced a buyout agreement for NBC Universal. If the transaction completes, and pending regulatory approval, Comcast would own 51% of NBC Universal while GE would own 49%. As a part of the deal, GE intends to buy out Vivendi's 20% minority stake in the company.[6][8] Vivendi completed the initial transaction on September 27, 2010, selling a $2 billion stake to GE (approximately 7.66%). The remaining 12.34% of NBC Universal would be sold to GE, pending completion of a sale to Comcast

Strengths

* Leading market position
* Diversified product portfolio through five business segments: online, cable, filmed entertainment, network services, and publishing
* Strong brand equity

Weaknesses

* Filmed entertainment division lagging behind other business units
* Heavily dependent on the US
* Sluggish revenue growth

Opportunities

* Global expansion
* Alliance with Google
* New network launches
* Acquisitions

Threats

• Online content growth from fragmented competitors
• Intense competitive environment
• Piracy
• FCC regulatory issues

 

[Business-education]

NBCUniversal, Inc. – formerly known as NBCUniversal Media, LLC since January 29, 2011,NBC Universal, Inc. from November 28, 2004 to January 28, 2011(after the merger of National Broadcasting Company & Vivendi Universal Entertainment), & National Broadcasting Company, Inc. from April 30, 1939 to November 27, 2004 and colloquially referred to as NBCU or NBCUni – is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base.

Here are some more information based on NBC Universal

Customer Relationship Management of NBC Universal
Organisational Structure of NBC Universal
Employee Retention of NBC Universal