abhishreshthaa
Abhijeet S
Nabisco,originally known as National Biscuit Company) is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a 1,800,000-square-foot (167,000 m2) production facility at 7300 S. Kedzie Avenue, is the largest bakery in the world, employing more than 1,500 workers and turning out some 320 million pounds of snack foods annually.
Its products include Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Cameo, Premium Crackers, Ritz Crackers, Teddy Grahams, Triscuits, Wheat Thins, Social Tea, Nutter Butter, Peek Freans, Lorna Doone, Famous Chocolate Wafers and Chicken in a Biskit, used for the United States, United Kingdom, Mexico and Venezuela as well as other parts of South America.
Strengths
* Cost advantage
* Online growth
* Loyal customers
* Market share leadership
* Strong brand equity
* Unique products
Weaknesses
* Low R&D
* no presence in organic foods markets
* no healthy products such as low calrie products
Opportunities
* Emerging markets and expansion abroad
* Online
* Takeovers
Threats
* Competition
* Economic slowdown
* presence of foreign competitor such as oreo
Its products include Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Cameo, Premium Crackers, Ritz Crackers, Teddy Grahams, Triscuits, Wheat Thins, Social Tea, Nutter Butter, Peek Freans, Lorna Doone, Famous Chocolate Wafers and Chicken in a Biskit, used for the United States, United Kingdom, Mexico and Venezuela as well as other parts of South America.
Strengths
* Cost advantage
* Online growth
* Loyal customers
* Market share leadership
* Strong brand equity
* Unique products
Weaknesses
* Low R&D
* no presence in organic foods markets
* no healthy products such as low calrie products
Opportunities
* Emerging markets and expansion abroad
* Online
* Takeovers
Threats
* Competition
* Economic slowdown
* presence of foreign competitor such as oreo