abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Monsanto Company : The Monsanto Company (NYSE: MON) is a U.S.-based multinational agricultural biotechnology corporation. It is the world's leading producer of the herbicide glyphosate, marketed as "Roundup". Monsanto is also the leading producer of genetically engineered (GE) seed; it provides the technology in 90% of the world's GE seeds.[2] It is headquartered in Creve Coeur, Missouri.[3]
Agracetus, owned by Monsanto, exclusively produces Roundup Ready soybean seed for the commercial market. In 2005, it finalized purchase of Seminis Inc, making it the world's largest conventional seed company.
Monsanto's development and marketing of genetically engineered seed and bovine growth hormone, as well as its aggressive litigation, political lobbying practices, seed commercialization practices and "strong-arming" of the seed industry[4] have made the company controversial around the world and a primary target of the alter-globalization movement and environmental activists. As a result of its business strategies and licensing agreements, Monsanto came under investigation by the U.S. Justice Department in 2009.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Real estate
* Reputation management
* Unique products
Weaknesses
* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services
Opportunities
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers
Threats
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
Agracetus, owned by Monsanto, exclusively produces Roundup Ready soybean seed for the commercial market. In 2005, it finalized purchase of Seminis Inc, making it the world's largest conventional seed company.
Monsanto's development and marketing of genetically engineered seed and bovine growth hormone, as well as its aggressive litigation, political lobbying practices, seed commercialization practices and "strong-arming" of the seed industry[4] have made the company controversial around the world and a primary target of the alter-globalization movement and environmental activists. As a result of its business strategies and licensing agreements, Monsanto came under investigation by the U.S. Justice Department in 2009.
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Real estate
* Reputation management
* Unique products
Weaknesses
* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services
Opportunities
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers
Threats
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
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