SWOT ANALYSIS ON Meijer

[abhishreshthaa]

SWOT ANALYSIS ON Meijer : Meijer is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962. About half of the company's 194 locations are located in Michigan, with additional locations in Illinois, Indiana, Ohio, and Kentucky. The chain was ranked No. 18 on Forbes's 2008 list of "America's Largest Private Companies" and 19 in Fortune's 2008 "The 35 largest U.S. private companies". Supermarket News ranked Meijer No. 12 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $13.2 billion.Based on 2005 revenue, Meijer is the twenty-fifth largest retailer in the United States.


Strengths

* Real estate
* Strong regional brand & loyal customer base
* Supply chain capabilities



Weaknesses

* Privately owned - restricts capital
* Poor and inconsistent in-store execution
* Price perception
* Format portfolio - too reliant in one format
* Aging population prefers smaller-sized stores

Opportunities

* Private label development
* Format innovation
* Gain food market share
* Increase Meijer.com market share

Threats

* Poor regional economic conditions
* Overlap with Wal-Mart Supercenters
* Labor unions

 

[Business-education]

Definition of Investopedia

According to Investopedia, A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.