SWOT ANALYSIS ON Lowes Companies

A

abhishreshthaa

Abhijeet S
Lowe's Companies, Inc. is a U.S.-based chain of retail home improvement and appliance stores. Founded in 1946 in North Wilkesboro, North Carolina, the chain now serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada. With the opening of the South Burlington, Vermont, location,[2] Lowe's now operates stores in all 50 states. Expansion into Canada began in 2007, with the opening of a store in Hamilton, Ontario, in early 2008. Lowe's started the construction of two stores in the Mexican city of Monterrey officially entering the Mexican market.[3] Lowe's Companies, Inc. is 43 on the Fortune 500[4] list. As of 2010, the chain is based in Mooresville, North Carolina, about 30 minutes north of uptown Charlotte. Lowe's is the second-largest hardware chain[5] in the U.S. behind The Home Depot and ahead of Menards. Globally, Lowe's is also the second-largest hardware chain, again behind The Home Depot and ahead of the European stores B&Q and OBI.


Strengths

* Effective communication
* High R&D
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Real estate
* Reputation management

Weaknesses

* Online
* Product and services expansion
* Takeovers



Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation

Threats

* Competition
* Cheaper technology
* External changes (government, politics, t
 
Swot analysis comprises of 4 parts as mention above in the description. Here are the advantages of swot analysis given below.

1) Proper direction

2) Allows to know more about consumers'

3) Avail more opportunity
 
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