SWOT ANALYSIS ON L.L.Bean

[abhishreshthaa]

SWOT ANALYSIS ON L.L.Bean : L.L.Bean is a privately held mail-order, online and retail company based in Freeport, Maine, United States, specializing in clothing and outdoor recreation equipment. Its annual sales were USD 1.78 billion in 2006. "[1] L.L.Bean is also known for its excellent customer service.


Strengths
Unique Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)

Weaknesses

* Diseconomies to scale
* Not innovative
* Not diversified
* Ubiquitiouegory, products, services

Opportunities

* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Takeovers

Threats

*
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution

 

[Business-education]

Advantages of Effective Swot Analysis

1. Understand your business better
2. Address weaknesses
3. Deter threats
4. Identify opportunities
5. Take advantage of your strengths
6. Develop business goals