SWOT ANALYSIS ON Kohler Company

[abhishreshthaa]

SWOT ANALYSIS ON Kohler Company : The Kohler Company is a manufacturing company in Kohler, Wisconsin best known for its plumbing products. Kohler also manufactures furniture, cabinetry, tile, engines, and generators.

Kohler was founded in 1873 by Austrian immigrant John Michael Kohler with the purchase of the Sheboygan Union Iron and Steel Foundry. Early products included cast iron and steel farm implements, castings for furniture factories, and ornamental iron pieces including cemetery crosses and settees. A breakthrough came in 1883 when John Michael applied enamel to a cast iron horse trough to create the company's first bathtub. The company has been primarily in the plumbing business ever since, known for plumbing fixtures. In 1888, the then Kohler Water Works developed the original trademarked Bubbler. They became popular, and other companies developed similar products under the generic term "drinking fountain." The colloquial word "bubbler" is still used in several regions of the United States.

The Kohler group acquired 2005 Sdmo Industries, a manufacturer of power generators, along with SOREEL (electrical engineering) and BES (maintenance of gensets) from the French Meunier Holding.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars

 

[Business-education]

Meaning and Definition of Swot analysis

DEFINITION of 'SWOT Analysis'

According to investopedia, it is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.