SWOT ANALYSIS ON iRobot Corporation

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abhishreshthaa

Abhijeet S
Founded in 1990 and incorporated in Delaware in 2000, the iRobot Corporation designs robots such as an autonomous home vacuum cleaner (Roomba), the Scooba that scrubs and cleans hard floors, and military and police robots, such as the PackBot. iRobot is a public corporation (NASDAQ: IRBT), based in Bedford, Massachusetts.

iRobot was founded in 1990 by Rodney Brooks, Colin Angle and Helen Greiner after working in MIT's Artificial Intelligence Lab. In 1998 the company received a DARPA research contract which led to the development of the PackBot. In September 2002, iRobot unveiled its home robots flagship, the Roomba, which has gone on to sell more than 3 million units to date. [1] iRobot began being traded on the NASDAQ in November 2005 under ticker symbol IRBT. In October 2008, iRobot announced that over 2000 PackBots have been deployed.


Strengths

* Cost advantage
* Effective communication
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Pricing
* Reputation management

Weaknesses
  • Legal proceedings
  • Employee unrest
  • Weak upstream performance
    Opportunities

    * Acquisitions
    * Emerging markets and expansion abroad
    * Online
    * Product and services expansion

    Threats

    * Competition
    * Economic slowdown
    * External changes (government, politics, taxes, etc)
    * Exchange rate fluctuations
    * Lower cost competitors or imports
    * Maturing categories, products, or services
    * Price wars
    * Product substitution
 
Swot analysis is the backbone of organisation and you can say the base and pillar on which company stands. Without swot research is incomplete and incomplete knowledge is always dangerous. Swot consist of 4 parts given below

S:-Strength
W:Weakness
O:Opportunity
T:Threats
 
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