SWOT ANALYSIS ON Go Daddy

[abhishreshthaa]

Go Daddy is an Internet domain registrar and Web hosting company that also sells e-business related software and services. In 2010, it reached more than 40 million domain names under management.[1][2] Go Daddy is currently the largest ICANN-accredited registrar in the world, and is four times the size of its closest competitor.

Known for its racy marketing, Go Daddy started advertising in the Super Bowl in 2005. Since then, the company expanded its marketing to include sports sponsorships.

Go Daddy filed for an IPO in 2006, but later cancelled it, due to "market uncertainties."

Strengths

* Cost advantage
* Effective communication
* Online growth
* Strong financial position
* Pricing
* Reputation management
* Save space
* Stakeholders happier
* Staff Savings

Weaknesses

[*]Weak management team
[*]Cost of System
[*]Staff Redundancy
[*]Time Constraints
Opportunities

* Acquisitions
* Innovation
* Online
* Product and services expansion
* Potential for growth

Threats

* Competition
* Price wars

 

[Business-education]

Utter the word Go Daddy and your website will be ready but, they seems like love controversy and negative publicity. It is clearly said that no publicity is as better than negative publicity. The recent news have hovered myriads of question based on organisational structure of Go Daddy. Recently an engineer have accused Go Daddy that they discriminate to provide job and he was rejected because of his religion and weight. Well, we hope that Go Daddy resolve this issue soon otherwise too much negative publicity will tarnish their brand image.