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Abhijeet S
Gateway Incorporated, an Acer Inc. subsidiary, is a computer hardware company headquartered in Irvine, California, USA which develops, manufactures, supports, and markets a wide range of personal computers, computer monitors, servers, and computer accessories. It became a well-known brand in 1991 when it started shipping its computer hardware in cow-spotted boxes and for its creative advertising in Computer Shopper and other magazines. In the early and mid-2000s, the company struggled; after years as a fixture on the Fortune 500 list of largest companies worldwide, the company was not listed in 2006, having dropped to number 508.

On September 4, 2007 Gateway announced that it had signed a definitive agreement to sell its professional business segment to MPC Corporation. This includes the company's Nashville-based configuration center.[1] MPC subsequently ceased its services and filed for bankruptcy protection in early 2009, leaving Gateway business customers stranded without access to support or warranty services. This incident has caused substantial damage to the Gateway brand.[2]

On October 16, 2007, Acer Inc. completed its acquisition of Gateway for approximately US$710 million.[3] Its final share price of US$1.90 was far below the US$4.00 average price in the mid 1990s and drastically below a high of US$84 in late 1999. The US$1.90 per share was just barely over half of the split-adjusted IPO price of US$3.75 in 1993.


Strengths
[*]Good image
[*]Cost advantage
[*]Asset leverage
[*]Effective communication
[*]High R&D
[*]Innovation
[*]Loyal customers
[*]Market share leadership
[*]Strong management team
[*]Supply chain
[*]Unique products
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Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* Not diversified
* Poor supply chain
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion

Threats
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[*]Competition
[*]Economic slowdown
[*]External changes (government, politics, taxes, etc)
[*]Lower cost competitors or imports
[*]Maturing categories, products, or services
[*] Dont have any shops
 
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