SWOT ANALYSIS ON Entergy Corporation

[abhishreshthaa]

Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. It is headquartered in the Central Business District of New Orleans, Louisiana.

The company was founded as Middle South Utilities in 1949 to acquire several companies in the South Central United States that had previously been owned by General Electric. It changed its name to Entergy in 1989, and merged with Gulf States Utilities, based in Beaumont, Texas, in 1993.

Strengths

* Innovation
* Online growth

Weaknesses

* Diseconomies to scale
* Low R&D
* Aging Skill set
* Legacy infrastructure

Opportunities

* Innovation
* Online

Threats

* Competition
* Cheaper technology
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution

 

[jitendra05]

Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. It is headquartered in the Central Business District of New Orleans, Louisiana.

The company was founded as Middle South Utilities in 1949 to acquire several companies in the South Central United States that had previously been owned by General Electric. It changed its name to Entergy in 1989, and merged with Gulf States Utilities, based in Beaumont, Texas, in 1993.

Strengths

* Innovation
* Online growth

Weaknesses

* Diseconomies to scale
* Low R&D
* Aging Skill set
* Legacy infrastructure

Opportunities

* Innovation
* Online

Threats

* Competition
* Cheaper technology
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution

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