SWOT ANALYSIS ON Dun & Bradstreet

[abhishreshthaa]

Dun & Bradstreet is a public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management. Often referred to as D&B, the company maintains information about more than 200 million companies worldwide.

Dun & Bradstreet traces its history back to July 20th, 1841 with the formation of The Mercantile Agency in New York City by Lewis Tappan. The company was formed to create a network of correspondents who would provide reliable, objective credit information. In 1933, The Mercantile Agency merged with competitor R.G. Dun & Company to form today's Dun & Bradstreet. The DUNS Number system was invented in 1962.

Strengths

* Cost advantage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong brand equity
* Supply chain
* Pricing

Weaknesses

* Ubiquitiouegory, products, services
* Crowded market

Opportunities


[*]Financial markets (raise money through debt, etc)
[*]Innovation
[*]Online
[*]Product and services expansion
[/list]
Threats

* Competition
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Price wars
* Product substitution

 

[jitendra05]

Dun & Bradstreet is a public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management. Often referred to as D&B, the company maintains information about more than 200 million companies worldwide.

Dun & Bradstreet traces its history back to July 20th, 1841 with the formation of The Mercantile Agency in New York City by Lewis Tappan. The company was formed to create a network of correspondents who would provide reliable, objective credit information. In 1933, The Mercantile Agency merged with competitor R.G. Dun & Company to form today's Dun & Bradstreet. The DUNS Number system was invented in 1962.

Strengths

* Cost advantage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong brand equity
* Supply chain
* Pricing

Weaknesses

* Ubiquitiouegory, products, services
* Crowded market

Opportunities


[*]Financial markets (raise money through debt, etc)
[*]Innovation
[*]Online
[*]Product and services expansion
[/list]
Threats

* Competition
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Price wars
* Product substitution

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