SWOT ANALYSIS ON Dole Food Company

[abhishreshthaa]

SWOT ANALYSIS ON Dole Food Company : Dole Food Company, Inc. (NYSE: DOLE) is an American-based agricultural multinational corporation headquartered in Westlake Village, California. The company is the largest producer of fruits and vegetables in the world, operating with 75,800 full-time and seasonal employees who are responsible for over 200 products in 90 countries.[5][6] Dole markets such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, salads, and other fresh and frozen fruits and juices.

Dole's Chairman founded the Dole Nutrition Institute, a nutritional research and education foundation.


Strengths

* High percentage of stores recently remodeled into "Lifestyle" format
* Real estate
* Blackhawk Network (gift card company)
* Private label brands

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Weaknesses

* Pricing image
* Generally more expensive real estate brings higher expenses
* Markets outside of California historically not performing in line with core market
* Labor unions

Opportunities

* Shopper insights
* Private label development
* Format/store/department innovation
* Blackhawk growth
* Expansion into healthcare services

Threats

* Competition from EDLP/EDLC operators - Tesco, Wal-Mart, Kroger
* Pricing image - how to evolve past that?
* Highly vested in store Lifestyle remodeling program
* Shopper driven programs risk driving too much complexity at store level

 

[Business-education]

Hello guys, you can find out more information on Dole food company by just clicking on the links given below.

Human Resource Management of Dole Foods

Marketing Strategy of Dole Food Company, Inc.

Organisational Structure of Dole Foods