SWOT ANALYSIS ON Dick's Sporting Goods, Inc

[abhishreshthaa]

SWOT ANALYSIS ON Dick's Sporting Goods, Inc : Dick's Sporting Goods, Inc. (NYSE: DKS) is a sporting goods retailer, headquartered on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania, Dick's has 409 stores in 40 states as of August 1, 2009, primarily in the eastern half of the United States. The company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states.

Founded in 1948 by Richard "Dick" Stack at the age of 18, the chain has expanded enormously since the 1990s, in part through acquisitions, and is now one of the largest in the world.

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Real estate
* Reputation management
* Unique products

Weaknesses

* Low R&D
* No online presence
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution

 

[Business-education]

Advantages of Swot analysis​

SWOT Analysis helps in strategic planning in following ways-

1. It is a source of information for strategic planning.
2. Builds organization’s strengths.
3. Reverse its weaknesses.
4. Overcome organization’s threats.
5. It helps in identifying core competencies of the firm.
6. It helps in setting of objectives for strategic planning.
7. It helps in knowing past, present and future so that by using past and current data, future plans can be chalked out.