abhishreshthaa
Abhijeet S
Delta Air Lines, Inc. is an American-based airline[10] headquartered in Atlanta. Delta's flights are operated by 7 different subcontractor regional airlines and 1 mainline airline. It is the world's largest airline – operating under a single operating certificate – in terms of passenger traffic, fleet size and destinations served. After the United-Continental merger is completed Delta will become the world's second largest airline in terms of passenger traffic. Delta operates an extensive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean and Australia. Delta and the Delta Connection carriers fly to 348 destinations in 64 countries (excluding codeshare), across six continents.[11] Delta operates the world's largest hub at Hartsfield-Jackson Atlanta International Airport, also known to DAL as WorldPort. Delta Air Lines is a founding member of the SkyTeam alliance.
On October 29, 2008, Delta completed its merger with Northwest Airlines to form the world's largest commercial carrier. In February 2009, the airline began consolidating gates and ticket counters at airports where both Delta and Northwest operate. The consolidation was completed February 2010.[12] On December 31, 2009, the Federal Aviation Administration granted Delta's request to allow Delta and Northwest to operate under a single operating certificate.
Strengths
* Cost advantage
* Innovation
* Market share leadership
* Strong management team
* Strong brand equity
Weaknesses
* Bad communication
* Low R&D
* No online presence
* Not innovative
* Not diversified
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Price wars
* Oil Price
* Outbreak of diease (Swine Flu)
* Terrorism
On October 29, 2008, Delta completed its merger with Northwest Airlines to form the world's largest commercial carrier. In February 2009, the airline began consolidating gates and ticket counters at airports where both Delta and Northwest operate. The consolidation was completed February 2010.[12] On December 31, 2009, the Federal Aviation Administration granted Delta's request to allow Delta and Northwest to operate under a single operating certificate.
Strengths
* Cost advantage
* Innovation
* Market share leadership
* Strong management team
* Strong brand equity
Weaknesses
* Bad communication
* Low R&D
* No online presence
* Not innovative
* Not diversified
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Price wars
* Oil Price
* Outbreak of diease (Swine Flu)
* Terrorism