abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Campbell Soup : Campbell Soup Company (NYSE: CPB), also known as Campbell's, is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbells divides itself into three divisions the Simple Meals division which consists largely of Soups both condensed and ready to serve, the Baked Snacks division that consists of Pepperidge Farm, and the Health Beverage Division that includes V8 juices.
The company was started in 1869 by Joseph A. Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer.They produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.
In 1876 Anderson left the partnership and the company became the "Joseph A. Campbell Preserve Company".
Campbell reorganized into "Joseph Campbell & Co." in 1896. In 1897, John T. Dorrance, a nephew of the general manager, Arthur Dorrance began working for the company at a wage of $7.50 a week. Dorrance, a chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water. He went on to become president of the company from 1914 to 1930, eventually buying out the Campbell family.
In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a cherry red and bright white color scheme, because he was taken by the crisp colors of the Cornell University football team's uniforms. To this day, the layout of the can, with its red and white design and the metallic gold medal seal from the 1900 Paris Exhibition, has changed very little.
Strengths
* Strong brand equity
* Leading position in core category
* Diversified geographic operations
* Reducing debt burden
* Robust financial performance
* Re-focusing on core operations through divestments of some business units
Weaknesses
* Revenues concentrated heavily on Wal-Mart (close to 15% of sales)
* Revenues heavily concentrated in the US (around 70% of total revenue)
Opportunities
* Emerging markets expansion
* Higher demand for organic products
* Continued product innovation
* US economic slowdown shifting consumer habits from restaurants to retail food stores
Threats
* Private label growth & customer acceptance
* Increasing commodity costs
* Associated with sexual pop culture humor, might affect business
The company was started in 1869 by Joseph A. Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer.They produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.
In 1876 Anderson left the partnership and the company became the "Joseph A. Campbell Preserve Company".
Campbell reorganized into "Joseph Campbell & Co." in 1896. In 1897, John T. Dorrance, a nephew of the general manager, Arthur Dorrance began working for the company at a wage of $7.50 a week. Dorrance, a chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water. He went on to become president of the company from 1914 to 1930, eventually buying out the Campbell family.
In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a cherry red and bright white color scheme, because he was taken by the crisp colors of the Cornell University football team's uniforms. To this day, the layout of the can, with its red and white design and the metallic gold medal seal from the 1900 Paris Exhibition, has changed very little.
Strengths
* Strong brand equity
* Leading position in core category
* Diversified geographic operations
* Reducing debt burden
* Robust financial performance
* Re-focusing on core operations through divestments of some business units
Weaknesses
* Revenues concentrated heavily on Wal-Mart (close to 15% of sales)
* Revenues heavily concentrated in the US (around 70% of total revenue)
Opportunities
* Emerging markets expansion
* Higher demand for organic products
* Continued product innovation
* US economic slowdown shifting consumer habits from restaurants to retail food stores
Threats
* Private label growth & customer acceptance
* Increasing commodity costs
* Associated with sexual pop culture humor, might affect business
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