abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Brown-Forman Corporation : The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business.
Some well-known brands of the corporation include Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, Korbel champagne, Fetzer wine.
Strengths
* Established regional retailer in the US
* Unique business structure & ESOP (employee stock ownership program) structure
* Low pricing increases market share during down economy while higher price grocery competitors struggle for share
Weaknesses
* Limited exposure to opportunities
* Inability to raise capital due to private ownership
* Large stores unappealing to some consumers
Opportunities
* Store expansion
* Private label growth
* Growing demand for healthy foods
Threats
* Increasing labor costs
* Intense competition
Some well-known brands of the corporation include Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, Korbel champagne, Fetzer wine.
Strengths
* Established regional retailer in the US
* Unique business structure & ESOP (employee stock ownership program) structure
* Low pricing increases market share during down economy while higher price grocery competitors struggle for share
Weaknesses
* Limited exposure to opportunities
* Inability to raise capital due to private ownership
* Large stores unappealing to some consumers
Opportunities
* Store expansion
* Private label growth
* Growing demand for healthy foods
Threats
* Increasing labor costs
* Intense competition
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