abhishreshthaa
Abhijeet S
The BNSF Railway (reporting mark BNSF), formerly known as the Burlington Northern and Santa Fe Railway, is an American freight railroad company headquartered in Fort Worth, Texas; it is one of four remaining transcontinental railroads and one of the largest freight railroad networks in North America. Only the Union Pacific Railroad, its primary competitor for Western U.S. freight, is larger in size. The BNSF Railway moves more intermodal freight traffic than any other rail system in the world.[citation needed]
It was formed December 31, 1996, as the Burlington Northern and Santa Fe Railway when the Atchison, Topeka and Santa Fe Railway was merged into the Burlington Northern Railroad. In 1999 BNSF and the Canadian National Railway announced their intention to merge and form a new corporation entitled the North American Railways to be headquartered in Montreal, Canada. The United States' Surface Transportation Board (STB) placed a 15-month moratorium on all rail mergers, which ended this merger. On January 24, 2005, the railroad's name was officially changed to BNSF Railway.[2]
The BNSF Railway is a wholly owned subsidiary of the Burlington Northern Santa Fe Corporation, the holding company formed by the September 22, 1995 merger of Burlington Northern, Incorporated and the Santa Fe Pacific Corporation. According to corporate press releases, the BNSF Railway is among the top transporters of intermodal freight in North America. It also hauls enough coal to generate roughly 10% of the electricity produced in the United States. The company's three transcontinental routes provide a high-speed link between the western and eastern United States.
Strengths
* Real estate
* Strong regional brand & loyal customer base
* Supply chain capabilities
Weaknesses
* Privately owned - restricts capital
* Poor and inconsistent in-store execution
* Price perception
* Format portfolio - too reliant in one format
* Aging population prefers smaller-sized stores
Opportunities
* Private label development
* Format innovation
* Gain food market share
* Increase Meijer.com market share
Threats
* Poor regional economic conditions
* Overlap with Wal-Mart Supercenters
* Labor unions
It was formed December 31, 1996, as the Burlington Northern and Santa Fe Railway when the Atchison, Topeka and Santa Fe Railway was merged into the Burlington Northern Railroad. In 1999 BNSF and the Canadian National Railway announced their intention to merge and form a new corporation entitled the North American Railways to be headquartered in Montreal, Canada. The United States' Surface Transportation Board (STB) placed a 15-month moratorium on all rail mergers, which ended this merger. On January 24, 2005, the railroad's name was officially changed to BNSF Railway.[2]
The BNSF Railway is a wholly owned subsidiary of the Burlington Northern Santa Fe Corporation, the holding company formed by the September 22, 1995 merger of Burlington Northern, Incorporated and the Santa Fe Pacific Corporation. According to corporate press releases, the BNSF Railway is among the top transporters of intermodal freight in North America. It also hauls enough coal to generate roughly 10% of the electricity produced in the United States. The company's three transcontinental routes provide a high-speed link between the western and eastern United States.
Strengths
* Real estate
* Strong regional brand & loyal customer base
* Supply chain capabilities
Weaknesses
* Privately owned - restricts capital
* Poor and inconsistent in-store execution
* Price perception
* Format portfolio - too reliant in one format
* Aging population prefers smaller-sized stores
Opportunities
* Private label development
* Format innovation
* Gain food market share
* Increase Meijer.com market share
Threats
* Poor regional economic conditions
* Overlap with Wal-Mart Supercenters
* Labor unions