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SWOT ANALYSIS ON BB&T Corporation : BB&T Corporation (Branch Banking & Trust) (NYSE: BBT) is an American bank with assets of $165.3 billion (June 2009), offering full-service commercial and retail banking services along with other financial services like insurance, investments, retail brokerage, mortgage, corporate finance, consumer finance, payment services, international banking, leasing and trust. Based in Winston-Salem, North Carolina, BB&T operates more than 1,850 financial centers in the United States of North Carolina, South Carolina, Virginia, Maryland, West Virginia, Kentucky, Tennessee, Georgia, Florida, Alabama, Indiana, Texas, and in Washington, D.C..

It is also notable for certain ideological stances taken by its management, and for its financial support of academic programs concerning "libertarianism" and the "moral foundations of capitalism."

In June 2009, its chairman, John A. Allison IV delivered a keynote address to a meeting of the center-right Competitive Enterprise Institute, where he said government regulation caused the 2007-2009 financial collapse.[2] The bank had recently been forced to accept $3.1 billion in bailout money through the U.S. Treasury's Troubled Asset Relief Program.

Earlier, in 2006, BB&T said it wouldn't lend money for commercial projects on property acquired through eminent domain. This was a reaction to the United States Supreme Court's decision in Kelo v. New London in 2005 that such transfers are permissible.

Strengths

* Strong, well-integrated product offerings
* Strong product growth and customer acquisition rates
* Backed by HBOS
* Benefited from Nationwide exit from the UK mortgage
market

Weaknesses

* Intensely competitive market
* Limited product offering s compared to competition
* Questionable quality of customer service

Opportunities

* Expansion of product lines
* Further development of cross-selling strategies
* Possibility of expanding presence into HBOS branch network
* Raising rates paid on its mini-cash ISA

Threats

* May lose ground on competitors without product development
* High street bank's Net operations leading the field
 
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SWOT ANALYSIS ON BB&T Corporation : BB&T Corporation (Branch Banking & Trust) (NYSE: BBT) is an American bank with assets of $165.3 billion (June 2009), offering full-service commercial and retail banking services along with other financial services like insurance, investments, retail brokerage, mortgage, corporate finance, consumer finance, payment services, international banking, leasing and trust. Based in Winston-Salem, North Carolina, BB&T operates more than 1,850 financial centers in the United States of North Carolina, South Carolina, Virginia, Maryland, West Virginia, Kentucky, Tennessee, Georgia, Florida, Alabama, Indiana, Texas, and in Washington, D.C..

It is also notable for certain ideological stances taken by its management, and for its financial support of academic programs concerning "libertarianism" and the "moral foundations of capitalism."

In June 2009, its chairman, John A. Allison IV delivered a keynote address to a meeting of the center-right Competitive Enterprise Institute, where he said government regulation caused the 2007-2009 financial collapse.[2] The bank had recently been forced to accept $3.1 billion in bailout money through the U.S. Treasury's Troubled Asset Relief Program.

Earlier, in 2006, BB&T said it wouldn't lend money for commercial projects on property acquired through eminent domain. This was a reaction to the United States Supreme Court's decision in Kelo v. New London in 2005 that such transfers are permissible.

Strengths

* Strong, well-integrated product offerings
* Strong product growth and customer acquisition rates
* Backed by HBOS
* Benefited from Nationwide exit from the UK mortgage
market

Weaknesses

* Intensely competitive market
* Limited product offering s compared to competition
* Questionable quality of customer service

Opportunities

* Expansion of product lines
* Further development of cross-selling strategies
* Possibility of expanding presence into HBOS branch network
* Raising rates paid on its mini-cash ISA

Threats

* May lose ground on competitors without product development
* High street bank's Net operations leading the field

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