SWOT ANALYSIS ON Aflac Incorporated

[abhishreshthaa]

SWOT ANALYSIS ON Aflac Incorporated : Aflac Incorporated is the largest provider of supplemental insurance in the United States,[1] founded in 1955 and based in MidTown Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps best known for its payroll deduction insurance coverage, which pay cash benefits when a policyholder has a covered accident or illness. In Japan, the company is the second largest insurer overall and the largest life insurer,[2] and is also well known for its supplemental medical policies. Aflac currently is the number one Supplemental Health provider in the U.S. followed closely by Allstate Workplace Division. Aflac employs many people in Columbus and its other locations. Aflac has one of the largest field forces with over 70,000 agents in the U.S. In 2009 Aflac acquired Continental American Insurance Company to expand its coverage beyond voluntary benefits alone.


Strengths

* Cost advantage
* ***ing Bull ***
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

• Competition
• Economic slowdown
• External changes (government, politics, taxes, etc)
• Lower cost competitors or imports
• Maturing categories, products, or services
• Price wars
• Health Care Reform

 

[Business-education]

Swot analysis is always beneficial but, it has implications and if you overcome that all issues then probably the authenticity of Swot analysis is high and the outcome of the project is more finical.You might ponder what is the use of it, so here some important role of Swot analysis.

1) Understand business

2) Planning is just finical and effective

3) Force you to dig deep for knowledge