abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Aeropostale : Aeropostale, Inc. , usually referred to as Aeropostale or Aero, is an American clothing retailer that sells casual clothing with over 900 stores in the United States, Canada, Puerto Rico and the United Arab Emirates.[1] Their stores tend to be located in shopping malls and large marketing areas. Aeropostale sells fashion apparel including outerwear, swimwear, tank tops, shirts, jeans, and underwear, accessories, fleece. Building on the success of the Aeropostale teen brand the company has now launched a new brand, P.S. from Aeropostale, that sells clothing for children.
The first Aéropostale store opened in New York City, New York by R.H. Macy & Co., Inc. in 1987. The Aéropostale name is French for "air mail" and originated from the 1920s French/Latin-American airmail firm Compagnie Générale Aéropostale.
Federated Department Stores purchased R.H. Macy & Co., Inc., Aéropostale's parent company, in 1994.[6] In 1998, MSS Delaware Inc. and Bear Stearns purchased Aéropostale and its 119 stores for approximately $15 million. Aéropostale went public in 2002.
Aéropostale launched its e-commerce webstore in early 2005. Total net sales from the webstore for the fiscal year of 2008 was $79.1 million
Strengths
Second largest retailer in the market, with three different formats established
Substantial lead ahead of its international rivals.
Billa supermarkets have a good position in their city centre location, leaving them plenty of opportunities to expand once the economy develops further
Weaknesses
Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns.
Billa supermarkets are confined to more affluentcity area, of which there are not many at the present time.
Slow growth in cash & carry sector compared to Metro.
Opportunities
Further expansion of the three banners, increasing the lead on this potentially lucrative market.
All three formats have a specific and valuable customer base.
Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.
Threats
Kaufland stores represent a direct and serious competition to XXL Mega Discount stores.
The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration
The first Aéropostale store opened in New York City, New York by R.H. Macy & Co., Inc. in 1987. The Aéropostale name is French for "air mail" and originated from the 1920s French/Latin-American airmail firm Compagnie Générale Aéropostale.
Federated Department Stores purchased R.H. Macy & Co., Inc., Aéropostale's parent company, in 1994.[6] In 1998, MSS Delaware Inc. and Bear Stearns purchased Aéropostale and its 119 stores for approximately $15 million. Aéropostale went public in 2002.
Aéropostale launched its e-commerce webstore in early 2005. Total net sales from the webstore for the fiscal year of 2008 was $79.1 million
Strengths
Second largest retailer in the market, with three different formats established
Substantial lead ahead of its international rivals.
Billa supermarkets have a good position in their city centre location, leaving them plenty of opportunities to expand once the economy develops further
Weaknesses
Even though the XXL Mega Discount stores have an attractive low cost concept, their size limits their locations to the periphery of towns.
Billa supermarkets are confined to more affluentcity area, of which there are not many at the present time.
Slow growth in cash & carry sector compared to Metro.
Opportunities
Further expansion of the three banners, increasing the lead on this potentially lucrative market.
All three formats have a specific and valuable customer base.
Introduction of Penny discount stores to fill in the gaps in residential areas where XXL Mega Discount stores are too large to open.
Threats
Kaufland stores represent a direct and serious competition to XXL Mega Discount stores.
The Romanian market will experience a surge in interest as the economy develops and afterthe EU integration
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