Description
SWOT ANALYSIS OF WIRECARD
Wirecard
Parent Company
Wirecard AG
Category
Online payment Company, Ecommerce Finance
Sector
Banking and Financial Services
Tagline/ Slogan
More than banking
Wirecard AG is one of the world’s leading companies for payment systems USP and risk management
STP
Segment
Online Payment processing
Target Group
Online consumers looking for financial solutions
Positioning
ecommerce and financial solutions
SWOT Analysis
1. Secured online Infrastructure 2. Emphasis on simpler payment process 3. More than 12,000 corporate customers worldwide Strength 4. Strong Risk management program
1. High exposure to fraud and risk Weakness 2. Less presence outside Europe hence weal global presence
1. Cashless economies 2. Digital currency Opportunity 3. Upcoming ecommerce markets
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Fraud and Hacking threats
Competition
Competitors
1. Paypal
2. Moneybookers 3. Google Checkout
doc_668160375.docx
SWOT ANALYSIS OF WIRECARD
Wirecard
Parent Company
Wirecard AG
Category
Online payment Company, Ecommerce Finance
Sector
Banking and Financial Services
Tagline/ Slogan
More than banking
Wirecard AG is one of the world’s leading companies for payment systems USP and risk management
STP
Segment
Online Payment processing
Target Group
Online consumers looking for financial solutions
Positioning
ecommerce and financial solutions
SWOT Analysis
1. Secured online Infrastructure 2. Emphasis on simpler payment process 3. More than 12,000 corporate customers worldwide Strength 4. Strong Risk management program
1. High exposure to fraud and risk Weakness 2. Less presence outside Europe hence weal global presence
1. Cashless economies 2. Digital currency Opportunity 3. Upcoming ecommerce markets
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Fraud and Hacking threats
Competition
Competitors
1. Paypal
2. Moneybookers 3. Google Checkout
doc_668160375.docx