Description
SWOT ANALYSIS OF WESTPAC BANKING GROUP
Westpac Banking Group
Parent Company
Westpac Banking Corporation
Category
Banking
Sector
Financial services
Tagline/ Slogan
Help is what we do
A major banking corporation catering to the financial needs of citizens in USP Australia, New Zealand and Pacific countries
STP
Segment
Institutional and individual clients seeking financial assistance
Small to medium enterprise customers, commercial customers and all Target Group sorts of individuals
Positioning
A bank which seeks to meet customer’s total banking and wealth needs
SWOT Analysis
1. Leads in terms of number of branches and ATMs in Australia 2. Second largest business banking lender in Australia 3. Leads in Institutional banking in Australia 4. Provides flexible banking services like migrant banking 5. Over 40,000 employees serve more than 12 million customers 6. Westpac has been described as one of the world's most socially Strength responsible banks
1. High competition in retail banking from other leading banks Weakness 2.Number of branches are still less when compared to some majot banks
1. Westpac given license to open banks in other countries, this can help in new market development and global expansion 2.High technology focus and innovation can help in developing new banking products 3. Setting up operations in emerging economies to leverage on the Opportunity growing economies
1. Worsening Australian& New Zealand economy will have a significant effect on the bank Threats 2.Credit limit and regulatory changes will have impact on the bank
Competition
1.Commonwealth Bank 2.Australia and New Zealand Banking Group Competitors 3.National Australia Bank
doc_343450162.docx
SWOT ANALYSIS OF WESTPAC BANKING GROUP
Westpac Banking Group
Parent Company
Westpac Banking Corporation
Category
Banking
Sector
Financial services
Tagline/ Slogan
Help is what we do
A major banking corporation catering to the financial needs of citizens in USP Australia, New Zealand and Pacific countries
STP
Segment
Institutional and individual clients seeking financial assistance
Small to medium enterprise customers, commercial customers and all Target Group sorts of individuals
Positioning
A bank which seeks to meet customer’s total banking and wealth needs
SWOT Analysis
1. Leads in terms of number of branches and ATMs in Australia 2. Second largest business banking lender in Australia 3. Leads in Institutional banking in Australia 4. Provides flexible banking services like migrant banking 5. Over 40,000 employees serve more than 12 million customers 6. Westpac has been described as one of the world's most socially Strength responsible banks
1. High competition in retail banking from other leading banks Weakness 2.Number of branches are still less when compared to some majot banks
1. Westpac given license to open banks in other countries, this can help in new market development and global expansion 2.High technology focus and innovation can help in developing new banking products 3. Setting up operations in emerging economies to leverage on the Opportunity growing economies
1. Worsening Australian& New Zealand economy will have a significant effect on the bank Threats 2.Credit limit and regulatory changes will have impact on the bank
Competition
1.Commonwealth Bank 2.Australia and New Zealand Banking Group Competitors 3.National Australia Bank
doc_343450162.docx