Description
SWOT ANALYSIS OF VISA
VISA
Parent Company
VISA Inc
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Go with Visa; More people go with Visa
USP
Strong global presence
STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions
SWOT Analysis
1. Largest market share in the world 2. Strong supply chain and branding through advertising 3. Has over 7000 employees and over 8500 branches globally 4. Visa’s global network (known as VisaNet) processed 62 billion transactions 5. VISA has been sponsoring a lot of major global sporting events 6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and Strength business efficiency worldwide
1. High exposure to risk and fraud Weakness 2. Litigation risks
1. Cashless economies in developing and emerging economies Opportunity 2. Digital currency
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
Competitors
1. Mastercard
doc_673144963.docx
SWOT ANALYSIS OF VISA
VISA
Parent Company
VISA Inc
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Go with Visa; More people go with Visa
USP
Strong global presence
STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions
SWOT Analysis
1. Largest market share in the world 2. Strong supply chain and branding through advertising 3. Has over 7000 employees and over 8500 branches globally 4. Visa’s global network (known as VisaNet) processed 62 billion transactions 5. VISA has been sponsoring a lot of major global sporting events 6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and Strength business efficiency worldwide
1. High exposure to risk and fraud Weakness 2. Litigation risks
1. Cashless economies in developing and emerging economies Opportunity 2. Digital currency
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
Competitors
1. Mastercard
doc_673144963.docx