Description
SWOT ANALYSIS OF SUNCORP METWAY
Suncorp Metway
Parent Company
Suncorp Group Limited
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
One Company many Brands
A well-known portfolio with reputation of insurance innovation and USP customer service
STP
Segment
General , Life and corporate insurance
Target Group
Individual, Corporates, Small and mid-sized businesses
A company that stands for trust, honesty with a commitment to the Positioning community
SWOT Analysis
1. The company has a competitive edge due to its market leadership in the insurance and banking business. 2. The product mix of Suncorp is well diversified which poses visibility for long term revenue. 3. The parent company SunCorp has over 18000 employees with the organisation 4. Its the largest general insurance company in Australia 5. It caters to approx 10 million customers through 150+ branches in Strength Australia
1. The company has been facing impairment losses affecting the profitability. 2. The business operations are concentrated in Australia exposing the Weakness company to geographic diversification risk.
1. The growing pace of Australian insurance market poses as an opportunity for the company. 2. There is also a scope for organic growth in the Australian finance Opportunity advance market.
1. An increase in natural disasters poses a threat to the company. 2. There is a huge threat in terms of change in the operating environment due to the legislative and regulatory changes. Threats 3. There is an impending competition in the industry due to consolidation.
Competition
1. AMP Limited 2. Insurance Australia Group Limited Competitors 3. QBE Insurance Group Limited
doc_529008035.docx
SWOT ANALYSIS OF SUNCORP METWAY
Suncorp Metway
Parent Company
Suncorp Group Limited
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
One Company many Brands
A well-known portfolio with reputation of insurance innovation and USP customer service
STP
Segment
General , Life and corporate insurance
Target Group
Individual, Corporates, Small and mid-sized businesses
A company that stands for trust, honesty with a commitment to the Positioning community
SWOT Analysis
1. The company has a competitive edge due to its market leadership in the insurance and banking business. 2. The product mix of Suncorp is well diversified which poses visibility for long term revenue. 3. The parent company SunCorp has over 18000 employees with the organisation 4. Its the largest general insurance company in Australia 5. It caters to approx 10 million customers through 150+ branches in Strength Australia
1. The company has been facing impairment losses affecting the profitability. 2. The business operations are concentrated in Australia exposing the Weakness company to geographic diversification risk.
1. The growing pace of Australian insurance market poses as an opportunity for the company. 2. There is also a scope for organic growth in the Australian finance Opportunity advance market.
1. An increase in natural disasters poses a threat to the company. 2. There is a huge threat in terms of change in the operating environment due to the legislative and regulatory changes. Threats 3. There is an impending competition in the industry due to consolidation.
Competition
1. AMP Limited 2. Insurance Australia Group Limited Competitors 3. QBE Insurance Group Limited
doc_529008035.docx