Description
SWOT ANALYSIS OF STATE BANK OF INDIA
State Bank of India (SBI)
Category
Banking Services
Sector
Banking
Tagline/ Slogan
Banker to Every Indian
USP
A bank which you can trust
STP
Segment
People who want to use their money for banking
Target Group
People from all walks of life
Positioning
A bank for every Indian
SWOT Analysis
1. The biggest bank in the country 2. Strength Has a separate act for itself. Thus, a special privilege. 3. Biggest branch network in the country 4. First public sector to move to CBS
1. Huge amount of staff 2. Expected to experience high level of attrition due to retirement of its top management Weakness 3. Still carries the image of the old Govt. sector bank
1. Pool in talent to replace the going top management to serve the next generation 2. Make better use of its CRM Opportunity 3. Expansion into rural areas
1. Consolidation among private banks 2. New bank licenses by RBI Threats 3. Foreign banks that have sophisticated products
Competition
1. ICICI 2. PNB Competitors 3. Bank of Baroda
doc_151867764.docx
SWOT ANALYSIS OF STATE BANK OF INDIA
State Bank of India (SBI)
Category
Banking Services
Sector
Banking
Tagline/ Slogan
Banker to Every Indian
USP
A bank which you can trust
STP
Segment
People who want to use their money for banking
Target Group
People from all walks of life
Positioning
A bank for every Indian
SWOT Analysis
1. The biggest bank in the country 2. Strength Has a separate act for itself. Thus, a special privilege. 3. Biggest branch network in the country 4. First public sector to move to CBS
1. Huge amount of staff 2. Expected to experience high level of attrition due to retirement of its top management Weakness 3. Still carries the image of the old Govt. sector bank
1. Pool in talent to replace the going top management to serve the next generation 2. Make better use of its CRM Opportunity 3. Expansion into rural areas
1. Consolidation among private banks 2. New bank licenses by RBI Threats 3. Foreign banks that have sophisticated products
Competition
1. ICICI 2. PNB Competitors 3. Bank of Baroda
doc_151867764.docx