SWOT ANALYSIS OF STAR UNION DAI-CHI LIFE INSURANCE

Description
SWOT ANALYSIS OF STAR UNION DAI-CHI LIFE INSURANCE

Star Union Dai-Chi Life Insurance

Bank of India, Union Bank of India and Dai-ichi Mutual life Parent Company insurance

Category

Insurance and finance

Sector

Banking and Financial Services

Tagline/ Slogan

Sunahre Kal Sruksha har pal

USP

Deep rooted network of BOI and Union Bank

STP

Segment

Personal and Institutional Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

1. Strong network across India 2. Policies for rural and weaker social sectors 3. International expertise of century old Dai-ichi group 4. More than 48 million strong banking customer base of the two banks 5. Regional Rural Banks sponsored by the two banks provide more than Strength 1400 branches

1. Insurance companies have a poor image when it comes to payment of Weakness dues

1. Growing rural market 2. Earning Urban Youth Opportunity 3. Cross selling through financial services such as banking

1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector

Competition

1. Bharti AXA 2. Sahara Life Insurance Competitors 3. Shriram Life Insurance



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