Description
SWOT ANALYSIS OF STANDARD CHARTERED BANK
Standard Chartered Bank
Parent Company
Standard Chartered Bank
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Leading the way in Asia, Africa and the middle east
USP
Strong presence in Asian and African Markets
STP
Segment
Merchant and Personal Banking
Target Group
Enterprise and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Inclusion of social and environmental development with economic growth 2. Aggressive Advertising 3. Leaders in Asia Pacific and Africa 4. Globally it has over 80,000 employees 5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management Strength 6. Sponsors of major sports events and teams
1. Lesser emphasis on Small enterprises Weakness 2. Less penetration in emerging economies like India, China etc
1. Growing Forex market 2. Global expansion in countries across the world Opportunity 3. Mergers and Acquisitions of smaller institutions
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt policies and global financial crises
Competition
1. ABN AMRO Bank 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. UBS AG
doc_814346081.docx
SWOT ANALYSIS OF STANDARD CHARTERED BANK
Standard Chartered Bank
Parent Company
Standard Chartered Bank
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Leading the way in Asia, Africa and the middle east
USP
Strong presence in Asian and African Markets
STP
Segment
Merchant and Personal Banking
Target Group
Enterprise and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Inclusion of social and environmental development with economic growth 2. Aggressive Advertising 3. Leaders in Asia Pacific and Africa 4. Globally it has over 80,000 employees 5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management Strength 6. Sponsors of major sports events and teams
1. Lesser emphasis on Small enterprises Weakness 2. Less penetration in emerging economies like India, China etc
1. Growing Forex market 2. Global expansion in countries across the world Opportunity 3. Mergers and Acquisitions of smaller institutions
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt policies and global financial crises
Competition
1. ABN AMRO Bank 2. Barclays Bank 3. RBS 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley Competitors 11. UBS AG
doc_814346081.docx