SWOT ANALYSIS OF ST. GALLER KANTONAL BANK

Description
SWOT ANALYSIS OF ST. GALLER KANTONAL BANK

St.Galler Kantonalbank

Parent Company

St. Galler Kantonalbank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Universal banking

STP

Segment

Consumer banking, corporate banking

Target Group

HNIs, large businesses

Positioning

Traditional Swiss bank

SWOT Analysis

1. One of the top largest cantonal bank in Switzerland 2. Strong financial position and strong assets base 3. Employee base of 1,100+ employees 4. Consistent year on year profits Strength 5. Good visibility and presence in Switzerland

1. Present only in Switzerland and also has lesser market share Weakness 2. No international branding and presence

1. Expansion in other developed and Asian economies Opportunity 2. Focus on branding and marketing activities

1. Exposure to PIIGS countries in Europe 2. Internal competition in Switzerland Threats 3. ECB regulations that are expected to change in near future

Competition

1. UBS AG 2. Credit Suisse AG Competitors 3. Swiss National Bank

4. Raiffeisen bank 5. ZürcherKantonalbank 6. HSBC 7. BNP Paribas



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