Description
SWOT ANALYSIS OF SOCIETE GENERALE
Société Générale
Parent Company
Société Générale S.A.
Category
Banking
Sector
Financial services
Tagline/ Slogan
Building together team spirit
Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, USP Global investment management and services
STP
Segment
Financial services to institutional clients and individuals
Target Group
All sorts of institutional and individual clients
Combining skills, initiating strategies, pooling resources and best Positioning practices to ultimately improve the company’s customer service
SWOT Analysis
1. Leader in France for financial savings products 2. Covers all the banking and financial needs of clients 3.140 years of rich experience in banking and financial services with 60,000 employees across the world with presence in more than 77 countries 4. One of the biggest global players in equity derivatives Strength 5.Bank with Customer focus as a mission 1,
1. Faces tough competition from other major players in Retail banking 2.Still hasn’t penetrated in countries across continents compared to few Weakness other major banks
1.To become benchmark for customer satisfaction in French retail banking 2.Further expansion in Asia and the Middle East 3.To leverage the dominance in retail banking across the world Opportunity 4.Strengthening its wealth management and advisory services
Threats
1. Uncertainty in Euro zone – debt crisis 2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone
Competition
1.BNP Paribas 2.Credit Agricole 3.Deutsche Bank Competitors 4.Royal Bank of Scotland
doc_898904048.docx
SWOT ANALYSIS OF SOCIETE GENERALE
Société Générale
Parent Company
Société Générale S.A.
Category
Banking
Sector
Financial services
Tagline/ Slogan
Building together team spirit
Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, USP Global investment management and services
STP
Segment
Financial services to institutional clients and individuals
Target Group
All sorts of institutional and individual clients
Combining skills, initiating strategies, pooling resources and best Positioning practices to ultimately improve the company’s customer service
SWOT Analysis
1. Leader in France for financial savings products 2. Covers all the banking and financial needs of clients 3.140 years of rich experience in banking and financial services with 60,000 employees across the world with presence in more than 77 countries 4. One of the biggest global players in equity derivatives Strength 5.Bank with Customer focus as a mission 1,
1. Faces tough competition from other major players in Retail banking 2.Still hasn’t penetrated in countries across continents compared to few Weakness other major banks
1.To become benchmark for customer satisfaction in French retail banking 2.Further expansion in Asia and the Middle East 3.To leverage the dominance in retail banking across the world Opportunity 4.Strengthening its wealth management and advisory services
Threats
1. Uncertainty in Euro zone – debt crisis 2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone
Competition
1.BNP Paribas 2.Credit Agricole 3.Deutsche Bank Competitors 4.Royal Bank of Scotland
doc_898904048.docx