Description
SWOT ANALYSIS OF SHIZOUKA BANK
Shizuoka Bank
Parent Company
Shizuoka Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Dream with you
A Japanese regional bank headquartered in Shizuoka, Shizuoka USP Prefecture
STP
Segment
Banking and financial services for corporate clients and individuals
Target Group
People and commerical organisations
Positioning
Banking organisation for realising the goals of customers
SWOT Analysis
1. 187 domestic branches 2. Over 3000 employees 3. Overseas offices in Los Angeles, New York, Brussels, Hong Kong, Shanghai, and Singapore 4. Overall performance and strength indicators superior to any of the Strength major Japanese banks
1.Primarily concentrated in the Tokai region between Tokyo and Osaka Weakness 2. Insignificant presence in International Market
1. Rebranding and changing the image of being a local bank Opportunity 2. International expansion in Asia and Europe
1. Low demand for banking services in Japan 2. Falling industrial output of Japanese economy Threats 3. Deflation concerns of the economy
Competition
Competitors
1.Ashikaga Bank 2.Bank of Tokyo-Mitsubishi
3.Keiyo Bank 4.Shinsei Bank. 5.Sumitomo Mitsui Banking Corporation (SMBC) 6. Yamagata Shiawase Bank 7.San-in Godo Bank
doc_103546293.docx
SWOT ANALYSIS OF SHIZOUKA BANK
Shizuoka Bank
Parent Company
Shizuoka Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Dream with you
A Japanese regional bank headquartered in Shizuoka, Shizuoka USP Prefecture
STP
Segment
Banking and financial services for corporate clients and individuals
Target Group
People and commerical organisations
Positioning
Banking organisation for realising the goals of customers
SWOT Analysis
1. 187 domestic branches 2. Over 3000 employees 3. Overseas offices in Los Angeles, New York, Brussels, Hong Kong, Shanghai, and Singapore 4. Overall performance and strength indicators superior to any of the Strength major Japanese banks
1.Primarily concentrated in the Tokai region between Tokyo and Osaka Weakness 2. Insignificant presence in International Market
1. Rebranding and changing the image of being a local bank Opportunity 2. International expansion in Asia and Europe
1. Low demand for banking services in Japan 2. Falling industrial output of Japanese economy Threats 3. Deflation concerns of the economy
Competition
Competitors
1.Ashikaga Bank 2.Bank of Tokyo-Mitsubishi
3.Keiyo Bank 4.Shinsei Bank. 5.Sumitomo Mitsui Banking Corporation (SMBC) 6. Yamagata Shiawase Bank 7.San-in Godo Bank
doc_103546293.docx