Description
SWOT ANALYSIS OF SHINSEI BANK
Shinsei Bank
Parent Company
Shinsei Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Committed to acting as a responsible corporate citizen and contributing to USP societal development
STP
Segmentation is done based on type: retail banking, institutional banking Segment and consumer/commercial finance
Target Group
Individuals and enterprises seeking banking solutions
Positioning
Providing hassle free services and good customer financial service
SWOT Analysis
1. Involvement in social activities where Shinsei Bank has opened an account to accept donations to assist the victims of this disaster and help recovery efforts in the region 2. Present in numerous locations as it operates in Japan, UK, Netherlands, Bermuda and Taiwan 3. Its institutional group comprises of institutional business sub-group, structured finance sub-group, principal transactions sub-group, Showa leasing and other institutional group each catering to the needs of that particular segment Strength 4. Nearly 2000 people are a part of the workforce
1. Due to improper actions, the net income declined which si a concern 2. Inappropriate computer systems due to which the funds transfer to Weakness other banks were delayed
1. Net credit costs could be reduced as a result of continued divestiture of non-core assets 2. Implementing stricter credit norms at its consumer finance subsidiary Opportunity can improve the asset quality
3. Reserve money which is held to support the bad loans can be used to invest in the markets to obtain normal returns
1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios 2. Competitors are offering more products and a better customer services as they have many branches in Japan 3. Low interest rates in Japan could lead to lesser profitability for the Threats bank in the long run
Competition
1 Bank of Kyoto Ltd. 2 The Chugoku Bank, Ltd. Competitors 3 Standard Chartered Bank Japan
doc_434129283.docx
SWOT ANALYSIS OF SHINSEI BANK
Shinsei Bank
Parent Company
Shinsei Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Committed to acting as a responsible corporate citizen and contributing to USP societal development
STP
Segmentation is done based on type: retail banking, institutional banking Segment and consumer/commercial finance
Target Group
Individuals and enterprises seeking banking solutions
Positioning
Providing hassle free services and good customer financial service
SWOT Analysis
1. Involvement in social activities where Shinsei Bank has opened an account to accept donations to assist the victims of this disaster and help recovery efforts in the region 2. Present in numerous locations as it operates in Japan, UK, Netherlands, Bermuda and Taiwan 3. Its institutional group comprises of institutional business sub-group, structured finance sub-group, principal transactions sub-group, Showa leasing and other institutional group each catering to the needs of that particular segment Strength 4. Nearly 2000 people are a part of the workforce
1. Due to improper actions, the net income declined which si a concern 2. Inappropriate computer systems due to which the funds transfer to Weakness other banks were delayed
1. Net credit costs could be reduced as a result of continued divestiture of non-core assets 2. Implementing stricter credit norms at its consumer finance subsidiary Opportunity can improve the asset quality
3. Reserve money which is held to support the bad loans can be used to invest in the markets to obtain normal returns
1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios 2. Competitors are offering more products and a better customer services as they have many branches in Japan 3. Low interest rates in Japan could lead to lesser profitability for the Threats bank in the long run
Competition
1 Bank of Kyoto Ltd. 2 The Chugoku Bank, Ltd. Competitors 3 Standard Chartered Bank Japan
doc_434129283.docx